Acquire.bet has announced a strategic partnership with E2, the global SaaS provider behind BetQL-powered publisher solutions, to enhance sports betting and iGaming monetization across North America.
Under the agreement, Acquire.betwill act as the exclusive regional partner for E2’s technology, combining deep-linking and sports data tools with established operator relationships.
The collaboration is designed to help media brands convert sports audiences into compliant, high-performing revenue streams.
E2’s technology includes sportsbook-specific deep links, intelligent betting widgets, and branded sports hubs deployed directly within a publisher’s own brand environment.
Allan Petrilli, Managing Director at Acquire.bet, explained the partnership’s value:
“This partnership is a natural next step in how we support publishers and media companies operating in North America’s regulated environment. E2 brings proven technology that enhances how sports content connects to betting opportunities, and Acquire.bet brings the monetisation, operator relationships and market expertise.”
Nigel Frith, Director of Strategy at E2, added:
“By partnering exclusively with them in the region, we’re ensuring our technology is deployed alongside a team that understands both the regulatory complexity and the commercial realities publishers face.”
One of the first major initiatives is a fully built World Cup Hub designed to capture the expected surge in betting interest this summer. The turnkey solution integrates bespoke match content with direct monetization capabilities.
