Crown Perth is set to welcome Italian football royalty at the end of July, announcing that it will host legendary club AC Milan during their pre-season tour in Western Australia.
The partnership will feature an exclusive fan event, reinforcing the integrated resort’s position as a premier destination for major sports and entertainment in the region. The team is visiting Perth for a high-profile match against local side Perth Glory at HBF Park.
In a move designed to create significant buzz and offer a unique experience, Crown Perth will hold a public Q&A session with AC Milan players on Tuesday, July 29th, at the Crown Sports Bar.
The event will provide fans with an unforgettable, up-close opportunity to hear from the stars and gain insights into the team’s plans for their 2025 Asia-Pacific tour. This strategic collaboration highlights the powerful synergy between world-class sport, hospitality, and fan engagement.
For Crown Perth, hosting such a globally recognized brand is a major marketing coup, particularly as the company continues to operate under a new framework following a period of intense regulatory scrutiny that saw it successfully retain its casino license after major reforms.
Brian Pereira, CEO of Crown Perth, commented on the visit:
As a great supporter of Perth’s live sport and events, Crown is excited to welcome AC Milan and offer fans this unforgettable up-close experience with the players. Sport brings people together, and this is a unique opportunity for Perth to showcase its world-class hospitality and passion for football.
The partnership aligns with AC Milan’s own commercial strategy, which has seen the club forge several relationships with companies in the gaming and betting industry.
This includes recent regional partnerships with TG.Casino and the crash game Aviator, demonstrating the club’s progressive approach to brand collaborations in a variety of sectors.
