Amidst a changing regulatory climate in the United States and Canada, the North American wagering sector is approaching a pivotal era characterized by increased scrutiny, legal adjustments, and a renewed focus on player protection. On Wednesday, June 10, 2026, Stage Two of the SBC Summit Americas will convene top-tier operators, regulators, and legal minds to address the most critical challenges facing the regional ecosystem.
The newly curated North America: Sports Betting & Casino track is designed to provide stakeholders with the strategic intelligence necessary to thrive in this competitive environment.
Balancing Innovation with Responsibility
The agenda addresses how game developers are adapting content formats and the regulatory factors influencing marketing and emerging verticals.
Rasmus Sojmark, CEO & Founder of SBC, highlighted the importance of sustainable development:
“Growth in North America isn’t just about launching new products, but also about ensuring those products are built responsibly, sustainably, and with a deep understanding of the regulatory environment. This track helps the industry explore how innovation and responsibility can advance together, not compete for priority.”
Key Sessions and Panels
The conference track will feature several high-profile sessions designed to tackle specific industry pain points:
- Lines, Limits, and Loopholes: Opening the track, this panel focuses on safeguarding sports integrity. Experts will discuss the challenges of a data-rich betting environment, specifically how to detect suspicious activity and improve athlete education.
- Clearing the Air on Sweepstakes: This session delves into the complex legal status of sweepstakes models. The discussion will center on how transparent regulatory frameworks can enhance consumer safety and generate tax revenue.
- Designing the Future of Play: Concluding the track, this panel explores the intersection of creativity and casino gaming. It will analyze how gamification, interactive experiences, and reward systems are driving modern player engagement.
Confirmed Industry Speakers
Attendees can expect to hear from a diverse lineup of experts across the track, including:
- Fernando Ortega (CEO, Lottofy)
- Luke Pergande (Founder & CEO, PropSwap)
- Mark Hicks (Managing Director, NCAA)
- Mike Silveira (Chief of Staff, Jackpot)
- Thomas Metzger (CEO, Lotto.com)
- Tony J. Amormino (CEO, Apache Nugget Corporation)
- William Scott (Chairman, GMGI)
Beyond these core sessions, the program will also address shifting advertising standards across the continent and the rapid expansion of lottery courier services.
SBC Summit Americas is scheduled to take place at the Broward County Convention Center in Fort Lauderdale from June 9–11, welcoming 10,000 delegates focused on the US and Latin American markets.
Secure your ticket to SBC Summit Americas:
- Early Bird VIP Pass– Our VIP Passes are available for just $400 (a saving of $300) for a limited time with our Early Bird Pass. You’ll have access to the full conference agenda, show floor, and evening networking events, as well as complimentary food at our Food Festival.
- Expo+ Pass– Our Expo+ Pass gives you access to all conference sessions and the show floor for just $95. Please note: This does not include complimentary food or access to our networking events.
- Expo Only Pass– Our FREE ticket, this gets you access to the show floor only, but is the perfect option for teams on a budget and those curious to learn more about the industry.
- Operators and affiliates are also eligible for a free VIP Pass, granting you full access to all conference sessions, the show floor, and our exclusive evening networking events.
