23 Broadway, a pioneer in performance marketing and financial technology, has successfully closed a $3 million Seed funding round.
This capital injection marks a major turning point for the company as it prepares to expand its operations and launch a first-of-its-kind, fully integrated financing platform specifically for AI-powered user acquisition (UA).
The investment round was co-led by Betty and Will Ventures, featuring high-profile backing from 359 Capital, CEAS Investments, and industry veteran Dave Bartman. The funding validates 23 Broadway’s unique model of combining sophisticated marketing execution with proprietary financial intelligence.
The Power of the Atlas AI Engine
23 Broadway’s previous successes have been largely driven by its proprietary AI technology, known as Atlas. The company played a decisive role in helping the operator Betty capture a remarkable 18% market share in the highly competitive Ontario market. Atlas is engineered to analyze vast datasets to identify the precise optimal cost for acquiring new users while simultaneously projecting their long-term value (LTV) with high accuracy.
With the new seed capital, 23 Broadway plans to introduce a “non-dilutive capital solution” for user acquisition. This innovative financial model allows growth-stage businesses to access the significant funds required for customer acquisition without being forced to give up equity in their companies. By combining this funding with advanced marketing execution across platforms like Google Ads, 23 Broadway offers a holistic “growth engine” that few competitors can match.
A Vision for Strategic Scaling
The core of 23 Broadway’s philosophy is the belief that user acquisition is no longer just a marketing challenge, but a technical and financial one as well.
Jordan Tuch, CEO of 23 Broadway, elaborated on the company’s mission:
“23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”
Moving forward, the newly secured funds will be allocated toward the continued technical development of Atlas, specifically focusing on enhancing its predictive modeling capabilities.
The company also aims to build new AI-driven retention tools to help gaming companies keep the users they acquire and expand partnerships with firms seeking scalable, efficient growth solutions.
