Italian Serie A club Udinese Calcio has secured a new commercial partnership, appointing Bet365 Scores as its official sleeve sponsor for the upcoming football season.
The agreement will see the logo of the popular live scores app featured on the left sleeve of the first team’s matchday jerseys.
This strategic collaboration provides Bet365 Scores with significant brand exposure within one of Europe’s top football leagues, aligning its product with a historic and respected Italian club.
For Udinese, the partnership adds another globally recognized brand to its growing portfolio of commercial partners, underscoring the club’s appeal in the international market.
The partnership is centered on leveraging the shared passion for football that connects both brands with fans around the world. Bet365 Scores is a dedicated application that provides real-time sports updates, statistics, and news, making it a natural fit for a professional football club’s audience.
By placing its brand directly on the team’s kit, Bet365 Scores aims to connect with Udinese’s loyal fanbase and the wider Serie A viewership, driving awareness and user acquisition for its platform.
The collaboration is expected to include various digital activations and fan engagement initiatives throughout the season, creating a mutually beneficial relationship.
Udinese Calcio officials have expressed their satisfaction with the new agreement, highlighting the synergy between the two organizations.
They noted that partnering with a leading brand in the digital sports media landscape aligns with the club’s innovative and forward-thinking approach.
The deal is seen as a testament to the club’s continued efforts to build strong commercial foundations that support its ambitions on the pitch.
As Udinese prepares for the new season, this partnership with Bet365 Scores will play a visible role in its journey, showcasing the club’s ability to attract and collaborate with major international brands in the competitive world of professional football.
