In a significant move ahead of the 2025/2026 football season, betting and gaming operator Midnite has entered into a strategic partnership with The Sun, becoming the official partner of its highly popular Dream Team fantasy football leagues.
This collaboration marks a major milestone for Midnite as it aims to bolster its brand recognition and disrupt the competitive UK market.
As the official partner, Midnite’s branding will feature prominently across the entire Dream Team platform. The operator will also leverage the partnership to run targeted advertisements with exclusive betting offers on The Sun’s website, directly engaging a massive and relevant audience of football enthusiasts.
To further enrich the user experience, participants in the Dream Team leagues will benefit from regular news updates from The Sun Sport, providing critical information and analysis that could influence their fantasy team selections and weekly decisions.
Owen Griffiths, The Sun’s Commercial Revenue Director, expressed his enthusiasm for the collaboration. He highlighted the deal’s potential to offer fans an ultimate cash reward while providing an alternative way to interact with their favorite players in the world’s premier football league.
Griffiths noted that the partnership allows fans to fully utilize The Sun’s offerings and provides Midnite with a new audience to strengthen its position as a challenger brand.
Echoing this sentiment, Ryan Murton, VP of Commercial at Midnite, described the agreement as a testament to the company’s market disruption goals.
Ryan Murton, Midnite VP of Commercial, said:
We are incredibly proud to partner with The Sun for Dream Team. The competition is a true institution in fantasy football, with a long history of engaging millions of fans. As a challenger brand, this partnership is a significant milestone for Midnite and a testament to our commitment to disrupting the market. We look forward to delivering a truly best-in-class fantasy experience, blending The Sun’s heritage with our cutting-edge, proprietary technology for a new generation of players.
He emphasized Midnite’s commitment to delivering a best-in-class fantasy experience by blending The Sun’s established heritage with Midnite’s innovative proprietary technology, aiming to captivate a new generation of players.
This partnership, which follows Midnite’s recent venture into pop culture IPs, signals a clear strategy to diversify its player base beyond traditional sports bettors.
Owen Griffiths, The Sun Commercial Revenue Director, said:
As we look forward to the 2025/2026 Football season, we’re delighted to partner with Midnite and offer fans the ultimate cash reward and an alternative way to interact with their favourite players in the biggest football league in the world. The Sun Dream Team is an important part of our identity, and this collaboration will enable fans to fully utilise all we have to offer, while also providing Midnite a new audience to strengthen its position as a disruptor brand in the market.
