Kaizen Gaming‘s prominent online sports betting brand, Betano, has officially entered into a significant partnership with the Portuguese Football Federation (FPF), establishing Betano as the title sponsor for the esteemed Supertaça Cândido de Oliveira, one of Portugal’s premier football competitions.
Having operated within the Portuguese market for six years, Betano has become a key industry player, and this latest move further solidifies its extensive global support for the sport.
The sponsorship takes immediate effect, rebranding the upcoming edition of the tournament. The highly anticipated match between rivals Sporting CP and SL Benfica, scheduled to take place at the Estádio Algarve, will now be officially known as the Supertaça Cândido de Oliveira Betano.
In celebration of this new chapter, both the FPF and Betano are developing a series of engaging initiatives and activations specifically designed to enhance the fan experience and commemorate the traditional curtain-raiser of the Portuguese football season.
João Medeiros Cardoso, Director of Marketing and New Business at the FPF, expressed enthusiasm for the collaboration.
We embrace this partnership with great excitement, as it involves a brand that will undoubtedly elevate the Super Cup. This marks a boost in the competition’s growth, driven by this new leadership, which will help reposition Portuguese football as one of the world’s leading footballing brands.
Ricardo Branquinho, Country Manager at Betano Portugal, echoed these sentiments:
We are extremely proud to associate Betano with the Supertaça Cândido de Oliveira as its Title Sponsor, reinforcing our connection with the Portuguese Football Federation.This partnership symbolizes not only the kick-off of the football season in Portugal but also our commitment to offering fans a premium experience… We aim to continue elevating sports sponsorship in Portugal by bringing fans closer to the game they love.
This news comes after a strong year for Betano in the realm of partnerships with top sports brands and organizations, after the company entered a similar agreement with the first edition of the FIFA Club World Cup, among the more notables.
