BETER, the industry-renowned provider of fast-betting data and content, has officially secured a partnership with prominent sportsbook operator Meridianbet.
This collaboration marks a significant step in BETER’s commercial roadmap, integrating its premium esports and sports content into the ecosystem of Meridianbet, a subsidiary of the Nasdaq-listed Golden Matrix Group.
Under the terms of the agreement, Meridianbet will deploy BETER’s flagship betting products across its key markets. This includes the highly popular ESportsBattle series and the Setka Cup table tennis tournaments.
The integration is designed to bolster Meridianbet’s offerings in its stronghold of Eastern Europe, as well as its growing footprint in Latin American territories, specifically Peru. Players in Serbia, Bosnia and Herzegovina, and Montenegro will now have direct access to these fast-paced betting verticals.
BETER is widely recognized for its high-frequency betting content, delivering live streaming, real-time data, and precision odds for approximately 700,000 events annually. The provider boasts an impressive operational scope, offering up to 50 markets per event with lucrative operator margins.
The integration will feature a diverse range of disciplines, including eFootball, eBasketball, and eHockey under the esports vertical, alongside traditional fast sports such as table tennis, Padel, and the BSKT Cup basketball league.
This partnership aligns with BETER’s strategy to expand its “next-gen” betting products to top-tier operators worldwide. For Meridianbet, the move signifies a commitment to meeting the evolving demands of modern bettors who increasingly favor 24/7 availability and rapid-outcome events.
By incorporating these verticals, the operator aims to enhance player retention and engagement through continuous, action-packed content.
Gal Ehrlich, CEO of BETER:
“BETER has established itself as an in-demand provider of fast-betting content for esports and sports, and we are embarking on rapid expansion to bring our products and experiences to more operators and players than ever before. The deal with Meridianbet is an important step for BETER in our global expansion strategy and bolsters our presence in Europe. Meridianbet is exactly the kind of partner we look for – it fully understands that demand for fast-betting content is only going to rise and has taken action to meet player expectations today. We look forward to working closely with Meridianbet to help the operator unlock the full potential of our offering.”
Zoran Milosevic, CEO of Meridianbet:
“BETER’s fast-betting content is in a league of its own, and we are thrilled to be offering ESportsBattle and Setka Cup to our players. Bettors today want fast-paced betting experiences that are action-packed and engaging, and that’s exactly what BETER provides through its content portfolio. This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us.”
