Crypto-gambling giant Stake.com faced a wave of customer confusion yesterday after an internal error caused a promotional email to be distributed to over 20 million users. The message, which contained a bonus link intended for a small, specific segment of players, was sent globally due to a technical system failure.
The operator quickly addressed the incident via its official Telegram channel, confirming the email was a mistake and urging the general user base to disregard the offer.
“Fat-Finger” Error Suspected
While Stake.com has not released a technical post-mortem, the scale of the incident, reaching practically the entire database, suggests a “fat-finger” error in the CRM segmentation process. In the high-speed environment of automated marketing, selecting “all users” instead of a targeted list is a plausible explanation for such a widespread misfire.
In its communication, the company clarified that customer support teams would not be able to honour the erroneous link or assist with enquiries related to it.
“The company sincerely apologises for any inconvenience caused,” the statement read.
Compensatory Measures
To mitigate user frustration, Stake.com announced an immediate enhancement to its rewards program. The operator confirmed that this Saturday’s scheduled weekly bonus would be increased for all eligible players. While specific figures were not disclosed, the move is widely seen as a goodwill gesture to maintain player trust following the communication breakdown.
Despite the scale of the error, the community of Stake response has remained largely calm, with user attention quickly pivoting to the promised increase in weekly rewards.
