Sporting Risk, a specialist in sports analytics and betting forecasting, has officially enhanced its product suite with the launch of In-Play Pre-Canned Multis.
This new offering is designed to address a common friction point in live betting by providing a curated BetPrompt feature. This tool simplifies the bet selection process, effectively boosting engagement for partner operators.
The product utilizes Sporting Risk’s established BetBuilder engine to generate ready-made, contextually relevant multi-bets while a match is in progress. By combining expert pricing technology with data-driven curation, the system equips operators with the ability to assist players in quickly compiling compelling BetBuilder combinations without the need to manually select individual legs.
Data-Driven Discovery and Retention
The In-Play Pre-Canned Multis focus specifically on high-value and situational selections. This spotlighting of specific markets allows players to quickly complete their betting slips, enhancing market discovery while keeping their attention focused on the live game.
By embedding these curated BetPrompts directly into the in-play experience, Sporting Risk is making the complex product of BetBuilders more accessible to a wider audience. This accessibility translates into a more commercially effective product for operators, driving engagement through timely and relevant opportunities.
Leveraging Professional Sports IP
Sporting Risk’s foundation lies in an intimate understanding of player-based modeling. The company builds its predictive models using granular raw data, complemented by the founders’ extensive experience in professional sports recruitment and tactical consultancy for top-tier clubs in the UK, Europe, and the USA.
Andy Phillips, CBDO at SportingRisk.com, commented on the launch:
“This launch reflects our ongoing commitment to building smart, data-driven products that make the betting experience simpler and more engaging. Utilising our BetBuilder and BetPrompts platform together to deliver curated in-play market combinations, we’re helping clients guide customers to the most interesting opportunities while delivering higher in-play margin.”
About Sporting Risk
Sporting Risk is a sports analytics company specializing in predictive modeling to generate market-leading pricing and betting content. Leveraging deep professional sports experience, the company focuses on utilizing its intellectual property to serve sports betting operators with granular data and advanced analytics.
