Game studio ENJOY has officially signed a new distribution partnership with SoftGamings, a move that will see its complete portfolio of slots and live casino titles integrated into the supplier’s extensive aggregation platform.
This agreement allows ENJOY to significantly expand its reach, making its content available to a vast network of operators across multiple regulated and emerging jurisdictions.
Under the terms of the deal, ENJOY’s content will be deployed through SoftGamings’ existing infrastructure. This integration method removes technical barriers, enabling SoftGamings’ roster of operator partners to activate ENJOY’s games without the need for complex, individual integrations.
The rollout includes the studio’s top-performing titles, such as Hotfire Diamonds, Bison Strike, and Grand Lightning, alongside a suite of live casino products that diversify the supplier’s offering.
This partnership is a continuation of ENJOY’s strategic shift towards large-scale aggregation as a primary vehicle for growth. By prioritizing connections with major infrastructure providers over direct market-by-market deployments, the studio aims to scale its availability rapidly and efficiently.
The deal mirrors ENJOY’s recently announced collaboration with GR8 Tech, where its portfolio was similarly integrated into the Infinite Casino Aggregation solution. Both agreements highlight a clear focus on leveraging established technical channels to maximize global visibility.
For SoftGamings, the addition of ENJOY’s library reinforces its position as a leading aggregator in the iGaming sector. The platform, which services operators in both regulated and grey markets, continues to broaden its catalogue by onboarding independent studios alongside established heavyweights.
This ensures that its clients have access to a constantly refreshing stream of varied content, from “Hold and Win” mechanics to immersive live dealer experiences.
The collaboration supports long-term growth objectives for both parties. For ENJOY, it provides immediate access to a diverse operator network, while SoftGamings enhances the value proposition of its aggregation service by securing high-quality, engaging content for its partners.
