SmartSoft Gaming has further cemented its strong presence in the iGaming market of South Africa by launching its game portfolio with Supabets, one of the top South African gaming platforms.
Supabets, founded in 2008, has since established itself as one of the leading operators in the South African landscape, building a reputation for its customer-centric design, extensive product offering, and innovation, providing millions of users with a cutting-edge, engaging gaming experience.
SmartSoft Gaming has put an extra focus on South Africa in a bid to conquer one of the fastest-growing regions on the continent. With its immersive and unique iGaming content, SmartSoft perfectly reflects the market’s growing need for state-of-the-art entertainment.
Good examples of this are the studio’s flagship titles, including the mega-popular crash game JetX, titles that have already stirred a massive demand in South Africa, and with that, highlighting that the region is ready for next-gen iGaming entertainment.
Other popular titles in the state-of-the-art portfolio of SmartSoft include popular games such as FootballX, CricketX, Mine Island, Plinko, and many other innovative and bespoke slot and crash titles.
Consequently, SmartSoft enjoys a reputation as a supplier that puts special emphasis on producing design-driven and technologically advanced games that raise the bar for other studios with every new release.
Bavukile Mpama, Head of Product & Business Development at Supabets, commented on the development, praising SmartSoft’s entertainment prowess and particularly mentioning the supplier’s JetX as one of the game-changers in the booming market of South Africa.
SmartSoft has very quickly become a household name in the South African iGaming landscape, and the brand continues to get stronger and stronger. The simple game concepts and strong user engagement tools make SmartSoft an easy choice for operators. Key games like JetX have been stretching the boundaries of customer experience, and this is a key component for operators putting customer experience first. Supabets are excited to build on the partnership with SmartSoft and look forward to expanding the SmartSoft portfolio even further.
Rusudan Javakhishvilli, Vice President of Commercial at SmartSoft Gaming, echoed Mpama’s sentiment and stated that bolstering its presence in the “dynamic and fast-evolving” South African scene is easy with a partner such as Supabets.
The partnership with Supabets marked an important milestone for SmartSoft. South Africa is a dynamic and fast-evolving market with a clear vision for innovation. Supabets has proven to be a forward-thinking partner, and this collaboration is expected to deliver long-term value to both sides – and, most importantly, to the players.
