SiGMA Central Europe’s day 2 in Rome is set to deliver a robust schedule of expert-led discussions, a major new initiative announcement, and exclusive evening events, cementing its position as a pivotal gathering for the iGaming industry.
Attendees can anticipate deep dives into omnichannel strategies, future market trends, brand building, and critical regulatory insights, culminating in high-profile networking opportunities and an official celebration.
The day’s agenda is carefully curated to address the most pressing challenges and opportunities facing the global gaming sector, featuring a lineup of esteemed speakers from across the industry. While numerous panels will run concurrently, several stand out as essential viewing for those looking to stay at the forefront of iGaming innovation.
Key Panel Discussions and Announcements
The morning kicks off with a critical examination of integrated operations in the “OMNICHANNEL OPERATIONS: Different Channels but the Same Business?” panel from 11:40 – 12:15. Industry leaders such as Ewa Bakun (Clarion Gaming), Filip Jelavic (Croatian Gaming Association), Francesco Gatti (Bull Gaming), Giuseppe Donato (Kiron Interactive), and Andrei Frimescu (Game World Romania) will explore how European operators are mastering the seamless blend of digital and retail channels to enhance customer journeys and brand presence.
Following this, at 12:10 – 12:45, the “GAMING TREND WARS: 2025 Reality vs. 2026 Game-Changers” panel promises a compelling forecast. Ivan Montik (Softswiss), Pierre Lindh (NEXT.io), Heathcliff Farrugia (SiGMA Group), and Denis Ristic (Popiplay) will dissect current market realities and unveil disruptive moves poised to redefine iGaming growth in the coming years.
The afternoon delves into crucial marketing and brand strategy. From 13:10 – 13:40, the “REPUTATION RULES: Winning the 2026 iGaming Market with Brand Power” session will feature Valentina Bagniya (Softswiss), Dr Andreas Ditsche (iGaming.com Group GmbH), Alexandre Tomic (Alea), Martin Zarian (Factory 39), and Barb Tasci(Revpanda). This panel will uncover proven strategies for transforming brand perception into market dominance and protecting long-term enterprise value.
Immediately after, from 13:30 – 14:10, the “CMO ROULETTE: Truth or Dare” panel promises an engaging and candid discussion. Top CMOs including Alex Gitsik (Soft2Bet), Gor Chatyan (SoftConstruct), Paul Puolakka (Mr. Gamble), and Lucie Kadlecova (Aviatrix) will take the hot seat to reveal bold truths, biggest blunders, and wildest marketing moves from the iGaming world.
A major highlight of the day is scheduled for 14:15 – 14:30 with the “ANNOUNCEMENT – INTRODUCING SiGMA NEXUS: Uniting Leadership and Shaping iGaming”. Heathcliff Farrugia, Richard Wanigasekera, and Shirley Pulis Xerxen from SiGMA Group will unveil a bold new initiative designed to empower senior executives and leaders to connect, seize control, and thrive in an evolving market under intensifying regulatory scrutiny.
Exclusive Evening Networking and Celebration
As the official sessions conclude, Day 2 transitions into an evening of unparalleled networking and entertainment. The prestigious PLÁCIDO DOMINGO PRIVATE CONCERT from 19:00 – 22:30 offers an exclusive cultural experience.
Following this, multiple iGATHERING DINNERS will take place concurrently from 20:30 – 23:30, including “Industry Insight Feast,” “Culinary Conversations,” and “A Taste of History,” providing diverse settings for high-level discussions and relationship building.
The grand finale of Day 2 will be the SiGMA OFFICIAL CELEBRATION running from 21:30 – 04:00, a vibrant event designed for attendees to network, celebrate, and reflect on the insights gained throughout the conference.
Attendees are encouraged to consult the full conference schedule for stage details and concurrent sessions, but these highlighted panels and evening events are undoubtedly the ones to mark on your agenda for a truly impactful Day 2 experience at SiGMA Central Europe Rome.
