Global online gaming giant bet365 has entered into a new strategic partnership with Italian Serie A champions SSC Napoli.
The agreement designates the company’s popular statistics and real-time results application, bet365 Scores, as the football club’s Official Infotainment Partner.
This collaboration will focus on the co-development and distribution of engaging content and data-driven insights centred around the latest news and events at the club.
The partnership provides bet365 with a high-profile platform to engage with Napoli’s passionate fanbase and underscores the operator’s enhanced strategic focus on key European markets following its withdrawal from China earlier this year.
The timing of this agreement is notable, as it comes shortly before the conclusion of a separate two-year deal SSC Napoli signed with Rollbit in 2023, which established that company as the club’s Official European Betting Partner.
This latest move by bet365 adds another major European football club to its portfolio of partners.
It also comes amid wider speculation about the company’s future, following reports in May that the owners of bet365 were considering a potential sale of the company valued at around £9 billion ($12.2 billion), although no further developments on that front have been announced.
The management team of bet365 issued the following statement:
Becoming the Official Infotainment Partner of SSC Napoli is a source of great pride for us. The club is an icon of Italian and international football, with an extraordinary history and one of the most passionate fan bases in the world. Through this partnership, we aim to deliver an even richer, more immediate and engaging experience to Napoli fans, thanks to our live content, detailed statistics and personalised notifications. We can’t wait to share a season full of excitement together.
Tommaso Bianchini, SSC Napoli CRO, commented:
This collaboration fits perfectly into the ‘From Napoli to the World’ strategy, which aims to make the Club’s presence increasingly global, also through the offer of high-impact content for our fans. We are very happy to begin this adventure with bet365 Scores, a reality that knows how to speak authentically to football fans. We are certain that this will be a season full of satisfactions.”
