Season 4 of Bet It Drives has officially premiered, launching with a series of high-stakes debates between two prominent iGaming industry figures. Alex Tomic, Founder of Alea, and Oleksandr Feshchenko, CEO of GR8 Tech, take to the road to confront the industry’s most polarizing subjects: the true value of industry awards, the ROI of massive expo booths, marketing spend transparency, and the unintended consequences of strict regulation.
A central takeaway from the episode is a candid observation on corporate presence: “If the booth is big, that’s growth… If the booth is very opulent, that’s ego”. This set the tone for a season dedicated to uncovering uncomfortable truths.
Beyond the technical discourse, as the pair navigate a rainy Barcelona during the ICE conference, the episode features a “Confess or Call” segment where both leaders perform dramatic prank calls. Tomic recounts legendary iGaming conference party stories, while Feshchenko reveals the most ethically ambiguous moments of his professional career.
During the drive, they dig into:
- Conference Expenditures: Detailed analysis of how much iGaming firms actually spend on global summits.
- Marketing Allocation: What percentage of corporate revenue is realistically funneled into marketing efforts.
- Grey Market Origins: Pinpointing when and why grey markets began to accelerate globally.
- Regulatory Critique: Analyzing the logical gaps in current United States and United Kingdom gaming regulations.
- Affiliate Budgeting: Breaking down the total financial commitment directed toward affiliate partnerships.
Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives:
“The opening of ICE is always electric, and I hope this episode gives everyone a boost. This is an entertainment business, so we didn’t want a boring piece. Huge respect to both CEOs for being so public and sharing what usually stays behind the scenes”.
While Season 4 of Bet it Drives began with an unfiltered CEO debate, the upcoming episodes promise to maintain this aggressive edge:
- Max Krupyshev explores the transformative impact of crypto payments in iGaming.
- Akhil Sarin discusses streaming-first acquisition models and the power of sponsorships.
- Marek Suchar breaks down the infrastructure of esports betting and common ecosystem failures.
Watch or listen to Season 4, Episode 1 on:
