SBC Summit 2025 will once again place the critical issue of safer gambling front and center, with a dedicated Player Protection stage running throughout the three-day event.
From September 16–18 at the Feira Internacional de Lisboa (FIL), this specialized conference track will provide the summit’s 30,000 attendees with a thorough examination of how industry ethics, regulation, and technology combine to influence player safety.
The stage will feature in-depth analysis and insights from a host of experienced professionals, offering a comprehensive look at one of the industry’s most pressing responsibilities.
Rasmus Sojmark, Founder and CEO of SBC, said:
Player protection has rightly evolved from a regulatory checkbox to a core business strategy. As global frameworks tighten and consumer expectations rise, the operators that succeed long term will be those that genuinely embed safety into their model.
The Player Protection stage will be structured around three vital themes, with each day dedicated to a different topic.
Tuesday, 16 September – Regulation: The opening day will delve into the complex relationship between regulatory frameworks and their real-world impact. Sessions will question whether overly strict compliance measures might inadvertently drive players towards unregulated black markets and debate who should ultimately hold responsibility for resolving player disputes—operators, regulators, or a neutral third-party body.
Wednesday, 17 September – Research: The second day shifts focus to practical, evidence-based solutions for player protection. Panel discussions will cover emerging trends, such as how artificial intelligence is reshaping player engagement strategies and why unlicensed gambling sites continue to be a persistent challenge. The agenda will also feature a comparative analysis of global approaches to affordability checks and risk assessment to determine best practices.
Thursday, 18 September – Tech: The final day will be dedicated to the cutting-edge tools and technologies designed to keep players safe. Sessions will explore how different platforms can collaborate to create a unified safety net, the role of AI in monitoring player behaviour, and the unique challenges of ensuring player protection in the world of cryptocurrency gaming.
The Player Protection Stage will host a number of respected safer gambling experts, including: Savo Bakmaz (CEO, Maxbet), Dr. Maris Catania (Director of Player Sustainability, LeoVegas), David Foster (Head of Regulatory Affairs, Entain), Richard Hayler (Managing Director, IBAS), Dr. Alexandra Koerner (Chief Legal & Compliance Officer, Grand Casino Baden AG), Katie Reynolds-Jones (Chief Marketing Officer, GamStop), and Monica Shafaq (CEO, Gordon Moody). Together, they will address the key challenges surrounding harm minimization, regulatory compliance, and sustainable business practices, making this stage essential for any professional involved in player protection strategy.
The Player Protection stage is one of six distinct conference tracks at SBC Summit 2025, which also include Global Markets, Emerging Markets, Technology, Affiliation, and the Super Stage.
Looking to attend SBC Summit 2025? Here’s how:
- VIP Event Pass: Secure your place with a VIP Event Pass to enjoy full access to all conference sessions, the exhibition floor, exclusive networking events, and complimentary food and drink throughout the summit.
- Group Pass Discount: Planning to bring the team? Take advantage of our Group Pass Discount. When you purchase three or more VIP Event Passes, the price is just €400 per ticket (a saving of €200 off the standard price).
- Operator or Affiliate? You may be eligible for a complimentary VIP Event Pass. This pass includes full access to the exhibition, all conference sessions, and exclusive networking events. Apply now to reserve your spot.
- Expo+ Pass: This pass grants you access to the full exhibition floor and all conference sessions across the three days. Please note that this pass does not include access to our exclusive VIP evening networking events.
- Expo Only Pass: This free-to-attend pass gives you access to the exhibition floor, which is perfect for networking and exploring the show without attending the conference sessions.
