Rise & Hustle, a next-generation tap-to-earn gaming operator in Africa, has officially rolled out its proprietary AI-powered solution, Rise Core, designed to fundamentally enhance performance, personalization, and protection for its players.
The new technology has been launched in Nigeria, a key strategic market with high mobile penetration, as the backbone of the operator’s rewards-based mobile street game series.
This series, built on the PlayZuzu Gaming platform, allows users to earn tangible rewards through gameplay, a model that requires exceptional platform integrity.
The primary function of Rise Core is to create a secure and fair gaming environment. It employs sophisticated algorithms to proactively identify and neutralize fraudulent activities, which are particularly detrimental in a rewards-based system.
The AI is capable of preventing everything from Cost Per Acquisition (CPA) manipulation, which can distort marketing data, to direct gameplay exploitation, which can undermine the fairness of the competition. This robust focus on security is critical for safeguarding player data from emerging cybersecurity threats and maintaining trust within the community.
Beyond its crucial defensive capabilities, Rise Core is engineered to significantly elevate the player experience by driving deep, personalized engagement.
The solution’s AI is trained to dynamically generate and refine in-game visuals, immersing users in the game’s compelling narrative of rising from a “Hustler to Kingpin.”
This creates a more visually rich and evolving world for players to explore. Furthermore, the system actively analyzes user behaviour to provide personalized content recommendations in real time.
By understanding individual player preferences and progression, Rise Core can suggest tailored challenges and experiences designed to maximize enjoyment and improve long-term retention.
A representative for the company stated that the goal is to seamlessly blend progressive technology with entertainment. By placing this advanced AI at the heart of its platform, Rise & Hustle is setting a new standard for mobile-first gaming in the region.
