SSC Napoli Signs Rabona as New European Betting Partner

SSC Napoli, the reigning Italian Serie A champions, has named online casino and sportsbook operator Rabona as its new Official Regional Sports Betting Partner for Europe.

This strategic alliance is designed to enhance fan engagement and expand both brands’ visibility across the European landscape.

The multi-year partnership, which is effective immediately, will see the two organizations collaborate on a variety of initiatives aimed at bringing supporters closer to the club.

These activations will include exclusive player Q&A sessions, unique promotional content, and localized marketing campaigns tailored for Napoli’s extensive European fanbase.

Leonardo Giammarioli, Chief Global Business Officer at SSC Napoli, commented on the agreement, stating:

We are proud to welcome Rabona as SSC Napoli’s new European Betting Partner. This partnership marks an exciting chapter for our club, as it brings us even closer to the millions of Napoli fans across Europe.   We’re particularly enthusiastic about the spirit of innovation Rabona brings, and we look forward to exploring creative and engaging activations together that reflect the passion and ambition of our club and supporters.

This partnership marks an exciting chapter for our club, as it brings us even closer to the millions of Napoli fans across Europe. We’re particularly enthusiastic about the spirit of innovation Rabona brings.”

A representative for Rabona highlighted the authentic connection between the two brands.

We are genuinely excited about this partnership, it’s such a huge deal for us. Why? Because we’re fans too! Just look at the name of our brand. ‘Rabona’ refers to a unique football move, famously loved by the legendary Neapolitan captain. We are very happy to be able to share our digital solutions with Napoli’s supporters. Our mission is to connect fans with their idols, and we have all the tools. You’ll love our fresh ideas – from launching live streams with built-in interactivity to facilitating special moments IRL. Getting to bring the football community even closer is a dream come true.

This deal is the latest in a series of commercial agreements for Napoli, which also recently named bet365 Scores as its Official Infotainment Partner. It comes as Italy’s iGaming market undergoes a significant redevelopment, with 46 operators recently deemed eligible for the next licensing steps.

The partnership model is particularly significant given that front-of-shirt gambling sponsorships have been banned in Italy since 2019, making regional partnerships a key avenue for brand collaboration.