Last updated on June 11th, 2025
Pragmatic Play has strengthened its partnership with leading Canadian operator Bet99 by expanding its presence in Ontario’s regulated iGaming market.
As a result of this renewed agreement, Pragmatic Play will bring a wide selection of live casino games to Bet99 players, including popular games and new variations of roulette, Speed Baccarat, and Blackjack X.
A key feature of this expansion is the integration of Pragmatic Play’s cutting-edge Smart Studio technology, a tool that enables multiple brands to appear on the same live casino tables, offering operators greater flexibility in customizing their offering.
Consequently, Smart Studio also aims to streamline operations by reducing the cost and time associated with launching dedicated studios from the ground up.
Through this partnership, Bet99 now hosts six branded live casino tables on its platform, and this includes customized versions of Blackjack, Baccarat, and Roulette, all tailor-made to reflect the Bet99 brand.
Irina Cornides, Chief Operating Officer at Pragmatic Play, commented on the development:
We are delighted to supply Bet99 in Ontario with more of our premium live casino titles alongside access to Smart Studio, which provides Pragmatic Play partners with a wealth of customization and localization opportunities.
Jared Beber, Chief Executive Officer of Bet99, also expressed enthusiasm about the expanded collaboration:
We now offer six Bet99-branded Live Casino tables, including Blackjack, Baccarat and Roulette. We’re excited to grow our partnership with Pragmatic Play and look forward to collaborating more in the future.
The move aligns with Pragmatic Play’s larger strategy of delivering bespoke live casino solutions, particularly in regulated markets such as Ontario, where localization and brand identity are crucial.
In related news, Pragmatic recently announced the integration of ThrillTech jackpot features into its PAM platform, and signed a platform migration agreement with top sportsbook QuinnBet.
