We are delighted to announce the expansion of the innovative and industry-leading Powered By Bragg Program through the addition of several new third-party content development partners.
These new collaborations are part of our ongoing commitment to the global diversification of Bragg’s exclusive online casino portfolio, driven by the firm’s objective of delivering best-in-class gaming titles to both new and existing operator partners.
As part of our steadfast dedication to excellence in iGaming content, we are focused on sourcing strategic partners in local markets across the globe. We select partners who each contribute a unique perspective, a distinct approach to game design, a history of success, and a commitment to innovation that provides a strategic fit within the Bragg portfolio as we expand our operator relationships.
The Powered By Bragg program unites a diverse array of independent game development studios that work in collaboration with Bragg to create innovative and exclusive online casino content. This content is designed to meet the specific needs of players and Bragg’s partners alike. With each studio delivering unique and localized content, Bragg is better equipped to serve each of its 30+ regulated markets.
Reflex Gaming
Who Are Reflex Gaming?
Established in 2004, Reflex Gaming has built an exceptionally successful brand within the UK’s land-based market. Its presence in bookmakers, pubs, clubs, and bingo halls ensures its titles are highly recognizable to UK players. The studio has also achieved notable success in the land-based market of the Netherlands.
Which markets do they operate? Reflex is currently active in the UK and Dutch land-based sectors but intends to expand its reach into Latin America and Eastern Europe, in addition to pursuing ambitions in the United States.
What will they do for Bragg?
Reflex Gaming is set to launch two exclusive online casino titles this year, with plans to increase this output throughout 2026. The two titles slated for 2025 include a “Big Game Fishing” theme and a pirate-themed adventure.
Where will these titles be deployed?
Bragg will distribute Reflex Gaming’s content across all its operational markets, with a primary focus on the UK, the Netherlands, Sweden, Brazil, and North America.
Cherry Play
Who are Cherry Play?
Founded in the fourth quarter of 2024 by a seasoned team of industry professionals, Cherry Play is a specialist in the Netherlands market but has also seen global success with its games. Their portfolio includes a blend of traditional Dutch and UK-style slots, as well as a mix of classic and contemporary titles.
Which markets do they operate?
For 2025 and 2026, the studio’s primary focus will be on the Dutch, UK, Spanish, Belgian, and Latin American markets. Bragg’s other global markets will also be serviced, though on a lower priority basis for the next two years.
What will they do for Bragg?
Cherry Play has committed to a schedule of developing and deploying two games per month, which commenced in January 2025. The studio plans to release 30 games in total, with the potential for an additional 6-10 titles. The initial two titles, already live in the Dutch market with Bragg’s partners Betcity, Hard Rock Digital, and JVH, rank among the highest-performing games.
Where will these titles be deployed? Cherry Play’s games will initially be deployed in the Dutch market, with a strategic plan to expand into other priority regions such as the UK, Spain, Belgium, and Latin America.
Four Leaf Gaming
Who are Four Leaf Gaming?
Established in 2021, Four Leaf Gaming is a young and innovative studio managed by a dynamic team of professionals from some of the industry’s most prominent companies. The studio is ranked among the top five performing studios within Relax Gaming’s Silver Bullet distribution program and was instrumental in creating their best-selling Dream Drop slot title.
Which markets do they operate?
Four Leaf Gaming currently has a presence in all markets where its competitor, Relax Gaming, operates, with a strong focus on the UK, the Netherlands, Scandinavia, and specific .com markets. Through its partnership with Bragg, the studio plans to expedite its expansion into North American markets.
What will they do for Bragg?
The partnership between Bragg and Four Leaf Gaming will initially see four new titles go live in 2025, with an increase to between eight and ten titles in 2026. The first release, scheduled for July 2025, is ‘Golden Gumballs,’ followed by a new version of the ‘Wild Buccaneers’ title, a perceived persistence game type currently gaining popularity in both European and U.S. markets.
Where will these titles be deployed?
Bragg’s collaboration with Four Leaf Gaming has broad applications for the business, as we intend to make the studio’s slots available in all markets where Bragg currently operates.
Boomerang Studios
Who are Boomerang?
Founded in 2018, Boomerang has a presence in the UK and select U.S. markets, complemented by distribution channels across Rest of World (ROW) markets. The collaboration with Bragg will see the deployment of four online casino titles in 2025 across Bragg’s existing regulated operational environments.
Which markets do they operate?
Boomerang is currently active in the United Kingdom and several select markets within the United States.
What will they do for Bragg?
The partnership with Boomerang will result in the development of four games in 2025, increasing to between eight and ten games in 2026. The first title, projected to launch in June 2025, is ‘3 Kingdoms– Underground,” which will be closely followed by “Going Wild in Hawaii.”
Where will these titles be deployed?
The deployment of these titles will commence in July 2025, with an initial focus on the UK, Netherlands, and Swedish markets. From there, we plan to expand into other regulated markets, including Scandinavia, Croatia, and Romania, among others.
Niklas Mravlje, Bragg Gaming Group, commented:
We’re delighted to welcome our new Powered By Bragg partner studios, Reflex Gaming, Cherry Play, Four Leaf Gaming, and Boomerang Studios, and are excited to be working with them to further augment and diversify our fantastic online casino content offering, delivering best-in-class titles to new and existing partners globally. These partnerships are a key part of our strategy to deploy exclusive online casino content in all regulated markets where Bragg operates, ensuring players have access to a wide range of innovative and localized content tailored to their needs. Each studio is going to bring something new and exciting to the table, and we’re looking forward to seeing players enjoy the results of our collaborations in our coming roadmap.
