iGaming content provider Spinomenal has significantly strengthened its position in the United States market through a new strategic partnership with online casino operator PlayStar.
This collaboration focuses specifically on the competitive New Jersey market, where PlayStar has been steadily growing its footprint since its launch in August 2022.
Under the terms of the agreement, a wide selection of Spinomenal’s portfolio will be integrated into the PlayStar NJ platform via Aristocrat Interactive.
Yossi Shayovits, Head of Business Development for Spinomenal, expressed confidence in the provider’s early performance in the region.
“We have hit the ground running in New Jersey since launch as our titles receive excellent reviews from players,” Shayovits said, adding that “our collaboration with PlayStar ensures we are well-positioned to expand our footprint in the region.”
For Spinomenal, the New Jersey market represents a critical component of its broader global expansion strategy. Partnering with a growing brand like PlayStar allows the provider to get its content in front of a more extensive audience in a regulated environment.
Duncan Hamilton, Director of Gaming Ops for PlayStar, welcomed the addition, stating that “working with Spinomenal supports our mantra of providing the very best in casino content to our customers in the Garden State.”
Hamilton emphasized the strategic value of the content, noting that “their titles bring a fresh level of creativity and diversity to our lobby, which is exactly what our players expect from us.
As we continue to scale in New Jersey, partnerships like this allow us to strengthen our offerings, stay competitive, and deliver an experience that feels dynamic and genuinely entertaining.”
