World-class digital mobile games provider PG Soft has officially confirmed its status as a key sponsor for the upcoming ICE Barcelona 2026.
Scheduled to take place from January 19–21 at the renowned Fira Barcelona Gran Via, this partnership guarantees the Valletta-based developer commanding visibility at one of the iGaming industry’s most significant annual gatherings.
Strategic Brand Visibility
As part of the comprehensive sponsorship agreement, PG Soft will dominate the visual landscape of the venue, ensuring maximum exposure among industry peers. The company has secured prime branding real estate, including extensive banners positioned at the outdoor access to Hall 1 and a dedicated sponsorship arch at the main entrance.
Furthermore, additional branding will be placed at the indoor exit of Hall 1. This strategic placement ensures that PG Soft will be one of the very first and last brands observed by attendees as they navigate the massive exhibition space.
A Global Hub for Innovation
ICE Barcelona 2026 is projected to be a truly global event, welcoming more than 600 exhibitors and over 65,000 professionals from 186 countries. The show serves as a major hub for networking and insight, featuring cutting-edge product demos and high-level conference sessions focused on sustainability and player engagement.
Executive Commentary
Highlighting the significance of the partnership, a PG Soft spokesperson commented on the prospect of PG Soft being an official sponsor of ICE Barcelona 2026:
“ICE Barcelona is one of the most important dates in the global gaming calendar, bringing together the industry’s most influential stakeholders under one roof. We’re proud to be a key sponsor of ICE 2026 and to showcase PG Soft’s brand at such a pivotal event for innovation, collaboration, and the future of gaming.”
About PG Soft
Founded in 2015 and headquartered in Malta, PG Soft has grown into a formidable force in mobile-first game development. With a team of 200 employees across Europe, North America, and Asia, the company continues to combine co-founder expertise with an award-winning creative team to deliver unprecedented gameplay and graphics to the international market.
