In a significant strategic move, tier-one operator FDJ United (OBG) has selected PartnerMatrix Intelligence (PMI) to power and optimize its multi-brand affiliate strategy across its regulated European markets.
The partnership will see FDJ United integrate the advanced, data-driven tracking toolset from PartnerMatrix, a part of the EveryMatrix Group, to gain a competitive edge in its affiliate marketing operations.
The PMI technology is designed to provide iGaming operators with comprehensive affiliate insights and full online visibility. For FDJ United, this means gaining a real-time, granular overview of its entire affiliate landscape.
The platform will enable the operator to track precisely which global websites are promoting its various brands, on which specific pages, and to what degree of success.
With in-depth reporting tools, PMI measures performance and ranking, allowing FDJ United’s affiliate managers to instantly identify key areas for growth and optimization.
A key advantage of the toolset is its ability to pinpoint the exact pages that are most effective at driving first-time depositors, allowing the team to make immediate, data-backed decisions.
This functionality not only streamlines the optimization of existing partnerships but also aids in sourcing new, untapped opportunities by discovering high-potential affiliates in any target market.
By automating much of the analytical process, the platform saves affiliate managers significant time and resources when evaluating performance and planning expansion strategies.
The partnership comes as PartnerMatrix Intelligence introduces an enhanced, intuitive interface designed for easier navigation and insight extraction.
A notable new feature, ‘Trending Websites,’ will allow FDJ United to effortlessly spot fast-growing affiliates and uncover emerging opportunities in the market.
By adopting PMI, FDJ United is equipping itself with a powerful tool to measure, manage, and maximize the return on its affiliate marketing efforts across Europe.
Vahe Khalatyan, CEO, PartnerMatrix, said:
We’re thrilled to work alongside such a well-respected operator group providing them with affiliate data traffic insights that gives them the ‘why’ behind FTDs, where they are best performing and where they should invest. This will enable their many brands to take instant revenue generating and cost saving decisions and is technology that no one else can offer.
Ryan Henderson, Head of Affiliates, FDJ United, commented:
PartnerMatrix was a natural choice once we’d seen the full range of its capabilities and we’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead.
