PartnerMatrix

Introduction to PartnerMatrix

In the highly competitive world of iGaming, a successful affiliate strategy is not just an advantage—it’s a necessity. PartnerMatrix, the affiliate and agent management arm of EveryMatrix, has established itself as a cornerstone B2B solution, empowering operators to build, manage, and scale their partner programs with precision and transparency. Founded in 2015, the company’s mission is to provide a comprehensive, all-in-one platform that solves the complex challenges of modern affiliate marketing. In this review, we will explore the core features, vision, and market impact of the PartnerMatrix system.

A Closer Look at the PartnerMatrix Platform & Services

The core of PartnerMatrix is its powerful, unified platform designed to manage both affiliate programs and agent networks seamlessly. The system is renowned for its real-time data and reporting engine and a highly flexible commission engine. Its offerings are broken down into three main pillars:

1. PartnerMatrix Affiliate Platform

This is a comprehensive affiliate marketing and management solution tailored for casino and sports betting operators, enabling them to build, run, and track multi-brand affiliate campaigns.

• Key Features:
  • Fully Customizable: Manage multi-brand campaigns, payouts, and creatives with distinct commission plans per brand.
  • Advanced Tracking: Utilizes real-time API and postback integrations, avoiding reliance on browser cookies.
  • Flexible Commissions: Supports tiered and hybrid structures based on Revenue Share (NGR), CPA, FTD, and more.
  • Efficient Management: The back-office simplifies tasks like creating commission plans, generating data reports, and managing marketing tools.
  • Integrated Payments: Features manual or automated payment management integrated via MoneyMatrix.
  • Deep Reporting: Offers real-time reports with detailed breakdowns and player betting history.
• Core Platform Benefits:
  • Easy-to-Use Platform: Operators can manage affiliate operations effortlessly with an intuitive interface, real-time reports, and seamless integration capabilities.
  • Dedicated Support: Partners receive personalized assistance from a dedicated account manager, ensuring a smooth operational experience.
  • Business Intelligence: The platform includes powerful data analytics to help operators optimize their affiliate programs and gain a competitive market advantage.
  • Robust Security: The network is protected by advanced anti-fraud tools and real-time monitoring to ensure data and financial integrity.
  • Global Recognition: As a globally trusted solution, PartnerMatrix is recognized by top iGaming brands for its powerful and reliable tools.

2. PartnerMatrix Intelligence (formerly DeepCI)

A powerful intelligence tool offering deep insight into affiliate performance, visibility, and competitive positioning across the iGaming landscape. It is designed to replace general tools like SEMrush with an iGaming-specific focus.

• Key Features:
  • Comprehensive Tracking: Monitors who is promoting your brand and your ranking across SEO, PPC, and even Telegram channels in over 85 countries.
  • Real-time Alerts: Delivers daily email alerts for ranking drops, brand placement changes, and competitive threats.
  • Granular Analytics: Provides insights into traffic sources, keyword performance, and new affiliate opportunities.
  • Historical Views: Preserves historical snapshots of affiliate pages as if they are still live.
  • Full Integration: After being acquired and rebranded in 2024, the tool is now fully integrated within the PartnerMatrix platform, linking traffic analytics with player metrics like FTD and NGR. In 2024, the platform surpassed 500 clients and achieved record ROI growth.

3. PartnerMatrix Agent System

This system is designed for operators looking to expand their reach through offline channels by managing agent networks to acquire players outside of traditional digital marketing.

• Key Features:
  • Hierarchical Structure: Supports a multi-level network of agents and sub-agents.
  • Agent Functionality: Agents can manage their players, place bets on their behalf, and transfer credit or funds.
  • Customizable Permissions: Set different access levels and capabilities for various agent tiers.
  • Omni-channel Access: Can be accessed across desktop, mobile, and tablet platforms, with the ability to print betting slips.
  • Fast Integration: The system can typically be integrated within three weeks and includes full training and a dedicated account manager.

The Driving Force: Culture and Vision at PartnerMatrix

The vision behind PartnerMatrix is to be more than just a software provider; it aims to be a strategic partner in growth. The platform was built with a deep understanding of the pain points faced by affiliate managers, emphasizing transparency, security, and flexibility. As a key business unit within EveryMatrix, PartnerMatrix benefits from the stability and resources of a major iGaming corporation while maintaining the focused, agile culture of a specialized tech company. The philosophy is clear: provide operators with the tools they need to build profitable, transparent, and lasting relationships with their partners.

PartnerMatrix’s Impact on the iGaming Industry

PartnerMatrix is firmly positioned as a Tier-1 leader in the iGaming affiliate software sector. It competes with other top-tier platforms by offering a more comprehensive and feature-rich solution, particularly with its integrated agent system. The platform’s impact on the industry has been significant, pushing competitors to improve their own real-time data capabilities and anti-fraud measures. Having won multiple industry accolades, such as the EGR B2B Award, PartnerMatrix’s market standing is well-validated, making it a trusted choice for hundreds of global gaming brands.

Final Verdict

For any iGaming operator seeking a robust, scalable, and transparent solution to manage their affiliate and agent networks, PartnerMatrix presents an exceptional choice. Its combination of real-time data, flexible commissions, and powerful security features provides everything needed to run a world-class partner program. While part of the larger EveryMatrix ecosystem, it stands on its own as a best-in-class product that consistently delivers value. It is a comprehensive system built for the complexities of modern iGaming marketing.

Get In Touch With PartnerMatrix

To discover how this platform can optimize your acquisition strategy, get in touch with the PartnerMatrix team today.

• Website: partnermatrix.com

Email: info@everymatrix.com

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