South Korean integrated resort giant Paradise Co has reported its most successful financial year in history. Driven by a massive influx of international tourists and the exceptional performance of its Incheon flagship, the company’s total annual sales for 2025 reached ₩1,149,900,000,000 (approx. $810 million), a 7.3% increase over the previous year.
Paradise City Incheon: The Revenue Anchor
The joint venture with Japan’s SegaSammy, Paradise City, was the primary catalyst for growth. The resort sector alone saw sales rise 10.8% to ₩597.5 billion. Notably, the fourth quarter of 2025 was the highest revenue period in the property’s history, outperforming the traditional summer peak.
Operating profit for the group surged by 14.9% to reach ₩156.4 billion. This growth was achieved despite increased labor costs and year-end marketing expenses aimed at expanding the brand’s global footprint.
The Rise of the Mass Market
While Japanese VIPs remain the highest-value segment, the “mass market” saw the most significant growth. Mass customer drops increased by 24.6% year-over-year, now representing 24.4% of the company’s total player base. This diversification away from pure VIP dependence has stabilized the company’s foundation.
“We plan to expand premium services for VIPs while conducting various marketing activities to secure additional customers,” an official from Paradise Co stated. “We expect sales to rise in 2026 due to preemptive investment effects.”
South Korea’s Paradise Co is now moving forward with luxury upgrades at the Walkerhill in Seoul and the acquisition of more room capacity in Incheon to sustain this record-breaking momentum.
