10Bet has been announced as the inaugural operator partner for a new, comprehensive B2B framework jointly developed by industry leaders Light & Wonder, First, and OpenTag.
This strategic collaboration will see 10Bet deploy the integrated suite of gaming and betting solutions with a primary focus on expanding its presence across the burgeoning Latin American market.
The move signals a significant step towards providing operators with a powerful, all-in-one turnkey solution.
The new offering combines the distinct strengths of the three B2B providers into a single, centralized gaming experience.
It is built upon a foundation of Light & Wonder’s extensive global content library and advanced aggregation tools, a robust sportsbook provided by First, and a seamless platform solution engineered by OpenTag.
By integrating these core components, the framework aims to equip operators like 10Bet with the necessary tools to enter new markets and scale their operations efficiently.
For 10Bet, this initiative represents a major push into LatAm, following other strategic growth-oriented partnerships, such as its 2024 deal with BetGames that introduced new content to the South African market.
The partnership is also a key development for Light & Wonder, which continues to prioritize expansion in Latin America. The company recently reported its Q2 revenue figures, highlighting its significant scale within the global gaming industry.
This collaboration is positioned to set a new standard for turnkey services, targeting operators with ambitious growth plans in competitive regions.
Yuval Klein, Head of Marketing at 10Bet, commented:
This partnership gives us unmatched access to world-class sportsbooks, elite gaming content, and a rock-solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share. This strategic combination marks the first deployment of a truly comprehensive B2B offering – spanning sportsbook, casino aggregation, original content and platform – under one integrated deal.
Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added:
Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package. We continue to prioritise LatAm and partner with highly respected, proven providers such as First. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.
