Coolbet has entered a strategic long-term partnership with Oddin.gg in a bid to expand its eSports coverage and improve its offerings.
This partnership will start with the cutting-edge Odds Feed integrated into Coolbet and created by Oddin.gg, a software solution aimed at boosting betting experiences across basically every major and active market.
Additionally, this collaboration will also include delivering educational initiatives, local engagement programs, and operational solutions to Coolbet, thus further enriching the eSports ecosystem of the operator.
And it seems like this deal already brings results for Coolbet despite being in the early stages, as the operator already reported an 80% increase in gross gaming revenue (GGR).
Christian Erlandsson, Director of Sports at Coolbet, commented on this development and hailed Oddin.gg for the unbelievable pace at which the company boosts performance, as well as its exceptional communication and availability with day-to-day matters:
Working with Oddin.gg has exceeded our expectations, both in terms of product performance and the relationship itself. We’ve seen a strong impact since launch, and we’ve appreciated how smooth and responsive their team has been. What’s been especially refreshing is that we’re already moving beyond day-to-day operations to explore new ways of working together, like joint industry panels and knowledge-sharing initiatives.”
Marek Suchar, Co-Founder and Managing Director at Oddin.gg, praised Coolbet’s forward-thinking approach and its ambitions, expressing excitement about the prospect of a long-term collaboration:
Coolbet is an ambitious and forward-thinking partner. From the very start, they were clear about what they wanted to achieve, and it’s been a pleasure to support their growth with our solutions. We’re proud to share that Oddin.gg was selected over other providers based on product quality and vision. And as we deepen this collaboration, we’re excited about what we can build together – not just in terms of numbers, but in how esports betting is delivered to Coolbet’s end users.
In related news, Oddin.gg has recently entered a similar partnership with Exort, where it provides exclusive access to data from the official Exort Series in a move that further strengthens the company’s Counter-Strike 2 eSports betting offerings for betting operators.
