Jackpot technology specialist ThrillTech has announced a major partnership with Nordplay Group, a leading operator in the Nordic iGaming sector.
The deal will see ThrillTech’s proprietary “ThrillPots” jackpot solution deployed across Nordplay’s portfolio of casino brands, marking a significant expansion for both companies in regulated European markets.
Enhancing the Player Experience
Under the agreement, the ThrillPots engine will be integrated into Nordplay’s five key brands: Jubla, Klirr, Popcasino, OneRush, and Frank&Fred. The feature is designed as an “opt-in” jackpot system that runs concurrently with standard gameplay. This allows players to compete for substantial prizes without interrupting their core gaming experience, offering flexibility and added value.
The collaboration highlights a mutual commitment to scalable, compliant technology. For Nordplay, the integration strengthens its offering in the highly competitive Nordic region, ensuring differentiation through engagement tools that prioritize player safety.
Strategic Expansion and New Tech
This partnership follows ThrillTech’s recent launch of ThrillDrops™, a behavior-driven CRM module designed to boost engagement through mystery cash rewards. The supplier’s platform-first approach allows operators like Nordplay to tailor jackpot configurations to specific markets and player segments, ensuring maximum impact.
Ben Bradtke, Co-Founder of ThrillTech, emphasized the strategic fit of the two companies. “Partnering with Nordplay Group is an important step for ThrillTech as we continue to expand across regulated markets,” Bradtke said. “ThrillPots was built to deliver fast-paced, opt-in jackpot experiences, and Nordplay’s multi-brand setup makes them a strong partner for this rollout.”
Focus on Responsible Gaming
Nordplay Group highlighted that the opt-in nature of the jackpots aligns with their responsible gaming standards.
“With our continuous focus on leading in safe and responsible gaming, our players can now opt-in with just a small side-bet to the greater thrills of big to life-changing jackpots and across any of their favourite games,” said Nicolad Lund of Nordplay Group. “Taking pride in simplicity, ThrillTech’s ThrillPots was a natural choice in furthering our unique offering as we continue to amplify the fun and entertaining experience we’re known for, all the while staying ahead of regulatory expectations.”
