EveryMatrix, a leading provider of iGaming solutions, has significantly expanded its presence in the United States with the successful rollout of its SlotMatrix aggregation platform for Delaware North’s Betly iGaming brand in West Virginia.
This strategic partnership enables Betly customers in the state to access a comprehensive library of both proprietary EveryMatrix casino titles and a vast selection of third-party games, integrated seamlessly through Evolution’s One Stop Shop.
This includes highly sought-after content from renowned studios such as NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.
Beyond an extensive game portfolio, Delaware North will also leverage EveryMatrix’s sophisticated suite of gamification and player engagement features.
These tools, designed to enhance the player experience, include popular functionalities like free spins, leaderboards, and tournament capabilities.
The launch in West Virginia marks another step in Betly’s ongoing expansion across regulated US markets, aligning with EveryMatrix’s robust licensing presence in six US states.
This agreement represents EveryMatrix’s second major content aggregation deal in the US, building upon its earlier integration with betPARX.
The supplier, which provides support to over 300 clients globally, has clearly identified North America as a key growth area for its operations. This strategic focus was further underscored by a full casino platform agreement signed in May with SkyCity Entertainment Group for their online brand.
Erik Nyman, President of EveryMatrix Americas, emphasized the importance of this new collaboration, stating:
This marks our second US content aggregation deal in a short timeframe… players can access thousands of market-ready games and gamification tools not seen in the market until recently.
Davide Colosimo, Director of Interactive Casino at Delaware North, echoed this enthusiasm, adding:
Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools.
SlotMatrix, EveryMatrix’s proprietary aggregation platform, boasts an impressive library exceeding 34,000 games from over 350 studios.
This new deal with Delaware North significantly enhances the platform’s reach within regulated US markets, highlighting the intense competition among suppliers to secure distribution partnerships in licensed iGaming states.
This expansion also aligns with EveryMatrix’s strong financial performance, having reported a 39% year-on-year revenue increase in Q1 2025, with casino operations contributing €28.6 million ($31 million) in net revenue.
