Brand assets and press kit.
Official Gamblers Connect brand assets: wordmark, favicon, colour palette, typography, usage rules, voice and tone guidance, and press contact for media partners.
The Gamblers Connect wordmark
One wordmark, three contexts. Light backgrounds use the navy version. Dark backgrounds use the white version. The teal dot is the distinguishing feature of the mark and must always stay intact.
Colour
Navy anchors light mode. Midnight anchors dark mode. Teal is the constant accent and CTA colour across both modes. Click any swatch to copy its hex code.
Type system
Two open-source typefaces, both available on Google Fonts. Sora carries every headline. Inter handles every line of body copy. Nothing else is permitted in brand applications.
Sora
Google FontsGeometric sans by Anuthin Wongsunkakon. Designed for digital interfaces with high contrast and confident, modern proportions. Sora is the voice of every Gamblers Connect headline.
Inter
Google FontsWorkhorse interface typeface by Rasmus Andersson. Pixel perfect at every size. Inter handles every paragraph, caption, label and table on Gamblers Connect.
Logo usage rules
Simple guardrails to keep the wordmark identifiable across every context. When in doubt, use the navy wordmark on a white background.
Do
- Use the wordmark as supplied. Always keep the teal dot intact. The dot is the distinguishing feature of the mark.
- Maintain the minimum clear space around the wordmark, equal to the height of the letter G.
- Use the white version on navy, charcoal, or imagery with sufficient contrast.
- Use the favicon GC monogram for square contexts: browser tabs, social avatars, app icons, video stings.
- Use Sora for headlines and Inter for body in any cobranded materials.
- Write the brand name as "Gamblers Connect" in editorial copy, with a space between the two words.
Don't
- Do not recolour the wordmark or remove the teal dot accent.
- Do not stretch, skew, rotate, or apply drop shadows or outlines to the wordmark.
- Do not reconstruct the wordmark in a different typeface.
- Do not place the wordmark on busy imagery without sufficient contrast or a clear plate behind it.
- Do not add slogans, taglines, or decorative elements that lock up with the wordmark unless approved by Gamblers Connect editorial.
- Do not write "GamblersConnect" as a single word or abbreviate the brand to "GConnect" or "Gamblers C." in publication.
Give the wordmark room to breathe
Clear space and sizing.
Minimum clear space, X
Keep an empty margin around the wordmark equal to X, the cap height of the letter G in the wordmark, on all four sides. Other elements should never enter this area.
If the surface is dense (think a packed editorial header), it is better to scale the wordmark smaller so it can keep its clear space than to crowd it.
How we sound
Independent. B2B. Editorial first. Never affiliate style hype. Four pillars guide every line of copy we publish.
Independent
Editorial assessments cannot be purchased or influenced by commercial relationships. Verified facts, removable on regulatory change.
Plain spoken
Industry depth without insider jargon. Operators, founders, regulators all understand us at the first read.
Evidence led
Claims are sourced. Numbers are dated. Methodology is published. No "best of" lists, no league tables.
Editorial, not affiliate
We do not write to convert. We write to inform a B2B audience that already buys, builds, sells, or regulates.
Gamblers Connect is an iGaming B2B media company delivering timely, accurate, and fact-checked industry coverage.
Gamblers Connect is an iGaming B2B media company delivering timely, accurate, and fact-checked coverage of the online gambling industry. From operator and supplier news to regulatory developments, market analysis, and exclusive interviews, the platform keeps industry professionals and stakeholders informed on what moves the iGaming world.
Gamblers Connect is an iGaming B2B media company delivering timely, accurate, and fact-checked coverage of the online gambling industry. From operator and supplier news to regulatory developments, market analysis, and exclusive interviews, the platform keeps industry professionals and stakeholders informed on what moves the iGaming world. Operating since 2021, Gamblers Connect has developed its own proprietary Responsible Gambling Index, a 12 criteria scoring framework applied consistently across both operators and game providers. The platform produces original reporting, long form interviews with founders and senior executives, on the ground coverage of every major industry event, and editorial podcasts featuring leading voices from across the sector. Recognised by SiGMA East Europe Awards and AffPapa iGaming Awards across four consecutive years, Gamblers Connect operates with a clear editorial firewall and publishes its methodology openly. Every market has a story. Gamblers Connect connects it.
Gamblers Connect is a B2B iGaming media company, not an affiliate. Partners, operators, and third parties must not represent Gamblers Connect as an affiliate site or list the brand in affiliate directories. There is no affiliate relationship to represent.
Writing rules
Press and partnerships
Citing, partnering, or featuring Gamblers Connect?
Editorial fair use of our brand assets is encouraged for journalism, industry research, conference materials and event coverage. Commercial reuse, cobranded campaigns, and modified versions of the wordmark all require written permission from our editorial team.
We typically respond to press requests within 24 hours on business days.
Editorial contact
- Lead
- Luka Dimitrijevic
- Role
- Partnerships and Operations Lead
- [email protected]
- Direct
- [email protected]
- /in/lule29
Three places to go after this page
If you need more context on Gamblers Connect before you cite, partner with, or feature us.