Strategic Market Entry and Multi-Operator Rollout
1X2 Network has deepened its strategic commitment to North America by officially going live in Alberta, launching simultaneously with seven operators in the province’s newly regulated iGaming market. This extensive rollout spans the majority of Alberta’s tier-one brands, reinforcing the supplier’s strategic decision to prioritize the region for growth throughout the year ahead.
Since the market officially opened, 1X2 Network content has secured prominent homepage placement across primary operator lobbies, granting its studios immediate visibility with Albertan players from day one. Leading this market entry is Iron Dog Studio’s 3 Hot Chilli Peppers, the network’s flagship title, which currently features prominently on the homepages of most operators across the province.
Building on Canadian Momentum and Executive Commentary
This latest expansion builds upon the strong momentum 1X2 Network has established in Ontario and Quebec, where its gaming content has resonated exceptionally well with local players. Following this proven success, the supplier has confirmed that Alberta will serve as a core market for all future game releases, ensuring new titles reach Albertan players seamlessly as part of its ongoing release schedule.
Representing the latest milestone in a broader North American growth strategy, the network’s Canadian presence now spans three distinct provinces.
Commenting on the milestone, Kevin Reid, Chief Executive Officer at 1X2 Network, stated:
“Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey. North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
