Online casino games supplier Octoplay has further strengthened its presence in the regulated United Kingdom market by launching its portfolio with prominent operator brand MrQ. The integration marks MrQ as Octoplay’s 13th operator group partner in the UK, joining an expanding roster that features established industry names such as bet365 and Evoke.
The milestone comes approximately three years after Octoplay achieved its initial regulatory licensing in the UK in March 2023, which was followed by its market debut in December 2023 with Paddy Power and Betfair. Since entering the jurisdiction, the studio has focused on building high-performance mechanical titles tailored specifically to local player preferences.
Setting standards in a competitive market
Reflecting on the milestone, Ralitsa Georgieva, Chief Executive Officer at Octoplay, noted the significance of the UK operating environment:
“We launched our first game in the UK, so this market sets the standard for everything we build. Operators here re-order their lobbies on performance, and being asked back by new brands is the endorsement that matters.”
MrQ maintains a selective approach to curating its gaming suite, ensuring that every studio featured on the platform delivers measurable player engagement. Daniel Pascoe, Senior Casino Manager at MrQ, shared his enthusiasm for the newly launched content: “We’re picky about what goes in our lobby. Every game has to earn its place with our players, not just fill a slot. Octoplay have done exactly that. Their games are sharp, built with UK players in mind, and since going live they’ve become a genuine part of the MrQ mix.”
Ongoing expansion across regulated networks
The successful integration with MrQ underscores Octoplay’s continued momentum in securing partnerships with leading UK operators. By maintaining a rigorous focus on game mechanics, visual fidelity, and localized performance metrics, the supplier has cemented its reputation as a trusted partner for tier-one brands seeking to elevate their lobby offerings. As Octoplay continues to scale its operations, the studio remains committed to delivering innovative titles designed to thrive in highly competitive regulatory markets.
