DraftKings and media conglomerate NBCUniversal have announced a significant multi-year partnership, granting the sports betting giant exclusive integrations and coverage across the network’s vast portfolio of premier sports properties.
This strategic alliance will embed the DraftKings brand within high-profile sports broadcasts, including the NFL, NBA, and the Premier League, reaching tens of millions of fans throughout the year.
The agreement leverages NBCUniversal’s extensive media footprint, which encompasses the National Broadcasting Company (NBC) and Universal Studios. Through its NBC Sports division, the company holds broadcasting rights for many of the world’s most-watched sporting events.
The partnership will see DraftKings featured across all of NBCUniversal’s platforms, including linear television, streaming services, and various digital and social media channels.
A key component of the deal involves the opportunity for DraftKings to collaborate with on-air talent contracted to NBCUniversal, highlighting the deep level of commitment and integration between the two industry leaders.
The collaboration aims to transform the viewer experience by combining NBCUniversal’s excellence in sports entertainment with DraftKings‘ leading-edge live betting technology, creating a more engaging and immersive product for audiences nationwide.
This milestone partnership comes at a time of significant growth for DraftKings. The company reported strong financial results in its latest quarterly report, with Q2 revenue hitting an impressive $1.5 billion.
CEO Jason Robins recently commented on the company’s robust health, stating that the business is poised for even greater success. This deal with the New York-based entertainment giant underscores DraftKings’ strategy of leveraging its strong market position to secure high-impact media partnerships and accelerate its growth trajectory.
The integration is set to roll out as NBCUniversal prepares to deliver an unprecedented slate of sports programming to its viewers.
Stephanie Sherman, Chief Marketing Officer at DraftKings:
“Our presence throughout NBCUniversal’s sports ecosystem will not only engage fans in powerful new ways but also augment our industry-leading live betting capabilities.”
Peter Lazarus, Executive VP, NBC Sports:
“There is no better company to integrate into our unrivaled portfolio of sports properties. Combining our excellence in sports entertainment with DraftKings’ industry leading capabilities will transform the viewer experience just as NBCUniversal prepares to bring an unprecedented slate of sports programming to fans everywhere.”
Jason Robins, CEO at DraftKings:
“The business is both at the healthiest and strongest it’s ever been – and this isn’t going to be the peak. It’s poised to get better.”
