Online casino brand Mr Vegas, operated by Immense Group, has been confirmed as the new principal front-of-shirt sponsor for Sheffield Wednesday Football Club for the upcoming 2025/26 season.
The agreement marks a significant expansion of the brand’s relationship with the club and its first principal sponsorship in UK football.
This new deal represents a major step up from the previous season, during which Mr Vegas served as the club’s back-of-shirt partner. The promotion to the coveted front-of-shirt position demonstrates a deepened commitment from both parties.
Marco Trucco, Chief Marketing Officer at Immense Group, commented on the elevated partnership. “Last season, Mr Vegas had the players’ backs. This year, we’re proud to be front and centre on Sheffield Wednesday’s shirts,” Trucco stated. “We’re deepening our partnership with the club at a time when Mr Vegas is becoming the online casino of choice for many customers.”
Trucco also commended the club for its choice of partner. “We particularly applaud Sheffield Wednesday for partnering with a fully licensed and responsible operator,” he added. “It’s a decision that reflects the club’s values and ensures fans engage with a trusted, secure platform. We’re excited to bring ‘that Vegas feeling’ to Hillsborough once again.”
The partnership is designed to extend beyond shirt branding, with a continued focus on interactive, fan-facing promotions.
During the 2024/25 season, the collaboration produced successful initiatives like season ticket raffles, VIP experiences, and a widely publicized darts challenge between the club’s head coach and a world champion.
This move aligns with a broader trend of betting brands maintaining a strong presence in the English Football League, following recent deals such as CopyBet’s extended partnership with Queens Park Rangers.
