US sports betting giant DraftKings has announced a strategic partnership with safer gambling technology provider Mindway AI.
The collaboration sees the integration of Mindway’s innovative Gamalyze tool into the DraftKings Responsible Gaming Center, offering players a new way to monitor their betting habits.
How Gamalyze Works
Unlike traditional self-assessment tools that rely on user questionnaires, Gamalyze uses a simulated card game to analyze decision-making in real-time. By tracking detailed behavioral patterns during the game, the tool provides objective insights into a player’s risk level and potential problem gambling markers. This neuroscience-based approach offers “tailored feedback,” helping users reflect on their play style with data rather than subjective reporting.
Commitment to Innovation
Lori Kalani, Chief Responsible Gaming Officer at DraftKings, emphasized the importance of informed decision-making. “At DraftKings, promoting informed decision-making to our customers is central to how we engage with them, and we’re pleased to work with Mindway AI to continue such promotion,” Kalani said. “As more customers engage with tools like Gamalyze to better understand their personal play, we are continuing to enhance our culture of responsibility and innovation at DraftKings.”
Expanding Impact
For Mindway AI, the partnership marks another significant step into the US market following a recent deal with PrizePicks. “Working with DraftKings signifies a proactive approach when it comes to responsible gaming and allows us to expand the reach and impact of these innovations across a broad and active customer base,” said Rasmus Kjaergaard, CEO of Mindway AI.
The integration underscores a growing trend among top-tier US operators to adopt advanced, data-driven technologies to protect players and ensure sustainable growth in a rapidly expanding market.
