Midnite has officially bolstered its iGaming casino offering in the UK and Ireland through a strategic new content partnership with Playson.
The agreement sees the operator adding the full supplier portfolio to its mobile first platform via the Light & Wonder aggregation network. This collaboration brings the digital entertainment titles from Playson to the growing customer base at Midnite, supporting the operator strategy of expanding beyond its original positioning as a sports led brand.
Focusing on Next Generation Bettors
Founded in 2018, Midnite operates as a challenger brand with a distinct focus on next generation bettors. The company emphasizes mobile user experience and product design informed by esports sensibilities. Through this collaboration, Midnite players have initially gained access to a selection of top performing iGaming titles from Playson.
These include hits such as Coin Strike 2 Hold and Win, 3x Catch, and Energy Coins Hold and Win. These games are renowned for feature led gameplay and retention focused mechanics designed for modern casino audiences. Additional releases are scheduled to follow over the coming months.
** Strategic Expansion in Regulated Markets**
The partnership is already live across both the UK and Ireland. It represents a further step in the efforts by Playson to deepen its iGaming presence in mature and regulated markets while working with fast growing operators. For Midnite, integrating Playson supports the build out of a more comprehensive iGaming casino vertical alongside its existing sports and esports products.
Conor Jenner, Sales Manager at Playson, commented on the momentum of the operator in the UK.
“Midnite has built impressive momentum in a highly competitive market, and we are delighted to deliver our games to its player base across the UK and Ireland,” Jenner stated. “By launching via Light & Wonder, we have ensured a smooth and efficient integration, bringing some of our most iconic hit titles to a new audience. We are excited to build on this partnership as Midnite continues to scale.”
Chelsea Pinho, Senior Casino Manager at Midnite, added her perspective on the deal.
“At Midnite, we are focused on building a casino experience designed for digitally native players who want intuitive, mobile first and genuinely entertaining content. Playson games align with that philosophy, combining engaging mechanics with strong long term player appeal.”
