Gaming company MC Games has announced its first formal entry into Brazil’s live entertainment sector through a strategic partnership with Agência Delux, a prominent event producer based in Pernambuco.
The collaboration will see the digital-first brand connect its name to a series of popular large-scale festivals in the northeast region of the country.
The agreement allows MC Games to expand its brand presence beyond the digital world by engaging with significant in-person audiences.
The partnership covers several established events in Pernambuco as well as Vem pra Roda, a new festival that will debut in Recife later this year.
The first event to feature MC Games branding under the new deal will be Esbórnia, which is scheduled for September 6th at the Parador venue in Recife.
This move is designed to bridge the gap between the company’s online activities and tangible, real-world experiences, fostering a deeper connection with the public.
The partnership is viewed by both companies as a synergistic union of brands that share a vision for providing innovative and high-quality entertainment to a broad audience.
By linking with Agência Delux’s successful event portfolio, MC Games aims to create unique moments that combine fun and connection, reinforcing its brand mission both online and offline.
Carlos Silva, President of MC Games, commented:
For us at MC Games, this partnership represents much more than just a presence at major events: it’s an opportunity to bring the public closer to our brand and demonstrate that our mission goes beyond the digital world. We want to offer experiences that combine fun, innovation and connection, reinforcing our commitment to providing unique moments both online and in-person.
Rosalvo Luiz, Partner at Agência Delux, commented:
This partnership is a powerful way to join forces. It’s a meeting of brands that share the same vision: to offer quality and innovative entertainment.
