Betting exchange operator Matchbook has officially launched its Brazilian-facing platform, matchbook.bet.br, marking a significant entry into one of the world’s fastest-growing regulated iGaming markets.
The launch is powered by a strategic partnership with FIRST – Best in Sports, utilizing the provider’s Tier-1 sportsbook technology to deliver a product tailored specifically for Brazilian users.
Localized Technology and Infrastructure
The collaboration leverages Matchbook’s deep experience in betting exchanges and fixed-odds wagering alongside FIRST’s robust infrastructure. FIRST is supplying the underlying technology designed for scalable performance and operational reliability. Crucially, the platform has been localized to meet the specific expectations of Brazilian bettors regarding market depth, user experience (UX), and access to both local and international sports.
Strategic Commitment to Brazil
The launch underscores Matchbook’s long-term commitment to operating within Brazil’s newly regulated framework. The project was supported locally by A2FBR, ensuring the product meets rigorous local standards. “The joint presence of Matchbook and FIRST on matchbook.bet.br represents a significant milestone for the Brazilian market,” said Adriano Rodrigues, a representative from A2FBR.
“Both brands are globally recognised for their technical excellence… Our role was to ensure that this collaboration translated into a seamless, high-quality experience tailored to Brazilian players.”
A Model for Market Entry
The partnership illustrates a growing trend of international brands pairing global expertise with localized execution to navigate complex markets.
Tom Light, CEO at FIRST, Best in Sports, emphasized the competitive nature of the region. “Working with Matchbook on their Brazilian launch demonstrates what can be achieved when strong technology and a clear product vision come together,” Light stated. “Brazil is a highly competitive and sophisticated market, and this project reflects our focus on delivering sportsbook solutions that are built for scale, compliance and long-term growth.”
This launch contributes to FIRST’s expanding footprint in Latin America, where it continues to supply modular solutions to regulated operators.
