The Macau government is considering exempting certain promotional activities from a broad ban on gambling advertising, according to a report from the Macau News Agency.
The government’s main goal remains to restrict gaming concessionaires from promoting gambling activities outside designated casino gaming areas, a long-standing rule that was reiterated in a recent summary report following a 30-day consultation period.
However, feedback gathered from 155 public and industry submissions during the consultation process highlighted that minimal promotional leeway is essential for certain gambling-related businesses to operate effectively.
In particular, industry trade shows and conventions, where gaming equipment is a key focus for displays and business deals, were identified as critical exceptions to the proposed restrictions.
To address these valid industry concerns, the government’s draft bill includes recommendations to explicitly exempt advertising connected to conventions and exhibitions. This crucial provision would allow manufacturers and suppliers of gaming equipment to promote their products within appropriate, controlled industry settings without falling afoul of the sweeping ban.
Other legitimate practices, such as online advertising on company websites and in-venue displays, were also noted as areas that require clarification.
The government affirms that it has no current intent to amend the primary advertising condition that limits marketing to designated casino gaming spaces and licensed concessionaires.
However, it acknowledges that additional restrictions might be formalized in the final legislation. Regulatory authorities are seeking a balance: they aim to shield the public from excessive gambling advertising while simultaneously supporting the legitimate industry operations that underpin Macau’s status as a world gaming center.
The final legislation, expected after a thorough review of all stakeholder input, will establish clear rules for enforcement, exceptions, and the actual scope of the ban. This measured approach underscores Macau’s drive to rebalance its regulatory framework for sustainable growth.
