The online betting operator Luckbet has announced a significant strategic partnership, revealing its sponsorship of a new late-night program on the prominent Brazilian channel, RedeTV!.
Titled “Jogo na Tela” (On-Screen Game), the show represents a novel approach to entertainment by merging the dynamics of live betting with interactive television, specifically targeting viewers over the age of 18.
This initiative marks a key component of Luckbet’s ambitious expansion strategy within the rapidly evolving Brazilian market.
Airing daily from 1:00 AM to 2:00 AM, the program is designed to immerse its audience in the vibrant atmosphere of a modern casino.
To achieve this, “Jogo na Tela” features a suite of interactive games developed in collaboration with Evolution, a global leader in live gaming technology.
The show’s engaging format is guided by the charismatic hosting duo of comedian Viny Vieira, celebrated for his work on Pânico na TV, and digital influencer Caio Pericinoto, who together aim to captivate viewers through humor and real-time engagement.
The program further sustains audience participation through a variety of promotional activities, including giveaways and contests conducted via WhatsApp and other social media platforms.
Ivan Dutra, CEO of Luckbet, commented on the venture, stating, “This partnership is a way for us to bring the Brazilian audience the atmosphere of a modern casino, with quality entertainment and excitement. The agreement with RedeTV! is part of this bold plan to expand the brand in Brazil.”
The strategic move appears to be paying off, as early data from Kantar Ibope Media for July 2025 indicates a strong performance for “Jogo na Tela.” The report highlights that the show has found a receptive audience, particularly among viewers aged 50 and above, with a demographic that is largely household-based and has a slight female majority.
This successful launch occurs as the Brazilian betting landscape continues to formalize, evidenced by recent government actions such as granting a five-year operational license to the state-owned platform, Caixa Loterias.
