In a decisive move to signal a new corporate direction and move past recent market instability, the company formerly known as Lottery.com has rebranded as SEGG Media Corporation.
This transformation concludes a period of significant internal restructuring aimed at resolving what the company has described as “legacy issues.”
A central focus of this new strategy is the revitalization of its Sports.com brand, which will now unite live sports streaming with the development of original content.
To lead this charge, the company has appointed Tim Scoffham as the new CEO of its key subsidiaries, Sports.com Media and Lottery.com International. Scoffham, who had been serving in a consultancy role since May 2024, officially stepped into the new executive position in June 2025.
The newly formed SEGG Media conglomerate will operate under a diversified structure with three core pillars: sports, entertainment, and lottery, with plans to expand into fashion and lifestyle verticals.
The Lottery.com brand will remain a key operational component alongside subsidiaries Tinbu and WinTogether, but will no longer represent the overarching corporate identity.
Matthew McGahan, Chairman of SEGG, said:
We’re ready to compete with giants, with sharper tech, a youthful fan base and ethical values at the core. To every shareholder who stood with us, thank you. The turnaround is complete. The mission begins now.
This strategic pivot is backed by a $300 million equity line of credit secured over the past 24 months and high-profile marketing initiatives, such as the sponsorship of Louis Foster’s car in the 2025 Indy 500.
The rebrand comes as the company continues to publicly address what it alleges is an “orchestrated short and distort campaign” against its operations, positioning SEGG Media for a new chapter focused on stability and growth.
