Lottery.com and its affiliated brand, Sports.com, will make their joint debut in the world of motorsport at the prestigious 109th Indianapolis 500 this weekend.
This marks a major step in the brands’ global relaunch strategy, showcasing their presence on one of the largest sporting stages.
British racing drivers Callum Ilott and Louis Foster will represent the brands in front of over 500,000 spectators and a worldwide audience of hundreds of millions.
Ilott will drive the No. 90 car for Prema Racing, featuring the Lottery.com branding as part of a 12-race sponsorship deal for the 2025 IndyCar season. Foster, the 2024 Indy NXT Champion, will race the No. 45 car for Rahal Letterman Lanigan Racing under the Sports.com banner, specifically for the Indy 500.
Matthew McGahan, CEO of the two brands, said:
This is a global brand relaunch for Lottery.com and a coming out party for Sports.com. This moment reflects the culmination of two years of restructuring and strategic planning.
Ilott, a former Formula 1 reserve driver and veteran IndyCar racer, expressed enthusiasm for the extended partnership, saying:
This isn’t just a one-race deal – we’re working together through the rest of the 2025 season and I couldn’t be more excited.
Sports.com’s focus on rising talent is underlined by its partnership with Foster. While the current agreement is limited to the Indy 500, potential for future collaboration remains open.
The sponsorship follows an $18 million investment in Lottery.com by Prosperity Investment Management in December 2023, aimed at expanding its presence in digital gaming and sports media.
Prosperity’s strong ties to motorsport were instrumental in securing the partnership, enhancing brand visibility across key markets including the U.S., Mexico, and Asia.
McGahan finished by saying:
With the right partnerships, Lottery.com and Sports.com can shape the future of sports media and fan engagement.
