Leading ports media and betting company LiveScore Group has announced a pioneering new partnership with social media platform X and its artificial intelligence counterpart, xAI.
This landmark agreement will see LiveScore Group utilize the scale and technological capabilities of Elon Musk’s firms to deeply integrate its betting products with real-time social content.
In practice, the collaboration will empower LiveScore Group to leverage the constant stream of live content from X.com, combined with advanced AI, to create more intuitive and immediate betting experiences for its users.
The integration is set to roll out a suite of new products across LiveScore Group’s platforms, including Virgin Bet and LiveScore Bet.
These features include the integration of the latest news with punditry from fans and influencers, the ability for users to share bet slips and predictions directly to their X feed, trading models that react instantly to on-platform developments, and faster customer support.
This integration will fuel innovation across LiveScore Group’s media and betting platforms, enabling:
- Richer sports media experiences with instant delivery of news, fan sentiment, and influencer commentary.
- New engagement features such as bet-slip and prediction sharing directly into X, connecting communities of fans and bettors.
- Smarter trading models that react to real-time sports developments and fan conversations, enhancing bettor value and retention.
- Faster, scalable customer support, including automated responses to fan inquiries via X.
This increased capacity for personalization is designed to keep fans and bettors more deeply engaged with live sports.
Christopher Park, Director & Global Lead of Developer Platform at X Corp, commented on the potential of the collaboration to drive innovation.
This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.
Sam Sadi, CEO of LiveScore Group, emphasized that the partnership aligns perfectly with the company’s long-term vision to merge sports media and betting.
By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting. This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry.
