Last updated on March 29th, 2025
The City of Liverpool has launched a new responsible gambling initiative that is aimed at battling gambling-related harm amid a growing trend regarding gambling addiction.
More specifically, a study supported by the Liverpool City Council and in partnership with Liverpool John Moores University (LJMU) revealed that almost 30% of adult residents in Liverpool gamble on an annual basis, with up to 12% of them being at risk of gambling harm.
What is particularly concerning is that this number is nearly double the national average of adults who gamble in England.
The study drew on various reputable data sources, including the Merseyside Violence and Community Safety (MerVCom) report, and found a pattern between sensitive groups and certain key factors that increase the chances of gambling addiction.
Moreover, the study also revealed that around 25,000 adults living in Liverpool have witnessed gambling-related harm first-hand within their household in their youth or during childhood.
Due to the seriousness of this issue, the LMJU and the Liverpool City Council have created this cross-sector initiative specifically tailored to reduce gambling-related harm and address the financial, social, and mental consequences that stem from gambling addiction.
Additionally, this initiative aims to gather key stakeholders to develop a concrete plan based on evidence and data, including representatives from law enforcement, health professionals, lived-experience organizations, and charities.
This initiative already had success, as Liverpool Public Health, together with the LJMU, recently hosted a workshop that was attended by key stakeholders from Gambling With Lives and Beacon, Merseyside Police, and the United Kingdom National Health Service.
Liverpool City Council’s Cabinet Member for Culture, Councillor Harry Doyle, commented on this noble initiative:
The research carried out in partnership with Liverpool John Moores University is a vital step in identifying those most at risk and ensuring they receive the right support. We are committed to continuing this work alongside our partners, taking proactive action to prevent harm and provide help where it’s needed most.
Similarly, Matt Ashton, Director of Public Health, echoed Doyle’s sentiment and said:
This initiative reflects Liverpool’s dedication to protecting residents from the adverse effects of gambling, fostering a healthier and more resilient community. Stakeholders from various sectors will work together to refine strategies, implement policies and ensure sustainable interventions that address gambling-related harms effectively. By combining research, public engagement and cross-sector collaboration, the city is taking proactive steps towards mitigating the impact of gambling-related harms and promoting public well-being.
