Network Gaming has entered the booming market of Brazil by partnering with Bolavip, a leading sports media brand owned and operated by Better Collective.
Joining an elite company of iGaming companies, Network Gaming enters Brazil via Ligavip, a mobile-centred sports gaming platform created in partnership with Bolavip, with the timing perfectly coinciding with the official start of the Brazilian football season.
Ligavip is a mobile gaming platform that offers players the chance to participate in free-to-play contests and prediction games where they can win prizes such as vouchers from top-tier sports retail brands. Moreover, Ligavip is unique as it doesn’t rely on betting mechanics but rather provides reward-based, social experiences.
Already in its opening weekend, the platform recorded a 15% conversion rate from unique visitors to registered users, a performance that saw developers already exploring new avenues to expand the features by working to introduce daily rewards, league-based gameplay, and daily rewards.
Furthermore, Ligavip is specifically designed to combine custom challenges, social competition, and leaderboard tracking with the purpose of encouraging player participation. As per both companies, Ligavip is an initiative that is part of wider plans to create entertainment ecosystems that appeal to mobile-oriented and, above all, younger users.
According to Network Gaming, this launch is a monumental development that emphasizes the company’s aspirations to create sustainable entertainment products that revolve around digital interaction and community engagement.
Similarly, Network Gaming is no stranger in this field, as the company has previously worked with a number of leading media outlets in other regulated markets, with one of the most notable being the collaboration with TalkSport, a popular UK-based sports radio station.
Tomás Vaz de Carvalho, Chief Operating Officer of South America at Better Collective, commented on the partnership and highlighted that initiatives such as the one with Ligavip are in perfect alignment with the company’s broader strategy to expand user engagement tools and create new interactive experiences.
