LeoVegas Group, a leading figure in the global mobile gaming industry, has officially entered into a two-year strategic partnership with Valletta Football Club.
This significant deal designates LeoVegas as the Exclusive Online Gaming Partner for the Maltese Premier League team for both the 2025/2026 and 2026/2027 seasons.
The collaboration is designed to not only expand the group’s brand visibility across the island but also to reinforce its positioning as a premier employer within Malta’s thriving iGaming sector.
Under the terms of the agreement, the LeoVegas Group brand will gain prominent exposure. Its logo will be featured on the match kit sleeves of the men’s squad, as well as at key training facilities, including the Rabat Football Ground and Dingli Football Ground.
Furthermore, the brand will have a visible presence within the club’s matchday fanzone and across Valletta FC’s extensive digital channels, leveraging the club’s substantial social media following to reach a broader audience.
Beyond traditional branding, the partnership emphasizes community and employee engagement. LeoVegas Group plans to create exclusive branded experiences in Valletta tailored for both passionate supporters and its own staff.
Employees of the group will enjoy access to selected matchday events and VIP opportunities, a move intended to bolster corporate brand awareness and attract top talent from Malta’s competitive iGaming pool.
In a notable commitment to social responsibility, LeoVegas Group will also fund the branding for the youth team’s kit.
However, instead of displaying its own logo, this sponsorship space will be donated to a local non-governmental organization (NGO), which will be selected through a vote by Valletta FC members.
This gesture underscores the partnership’s dual focus on commercial growth and community support.
Stefan Nelson, LeoVegas Group CFO and Malta Managing Director:
We are very proud to partner with Valletta FC, one of the most successful and popular clubs in Malta. Our Group has considered itself a partly Maltese company almost since its inception, and we are thrilled to collaborate with the capital’s club to create exciting opportunities for fans, employees, and future talent alike. When two strong lions join forces, great things can happen!
Claudio Grech, Valletta Football Club President:
This partnership brings together two brands that share Malta’s global reputation for excellence in gaming, entertainment, and sport. LeoVegas Group has become a world leader in mobile gaming while Valletta FC stands as Malta’s largest football club. Both of us thrive on delivering excitement and engagement — whether through live football or immersive digital experiences. We also share a forward-looking vision that embraces technology and online communities to connect with our audiences. As LeoVegas Group continues to expand internationally, Valletta FC is equally determined to evolve into a regional football powerhouse, making this collaboration a natural and powerful alignment of ambition, innovation, and Maltese pride.
