Kwiff has officially unveiled “Flex,” a pioneering product feature designed to fundamentally alter how players engage with Bet Builder markets.
Developed in strategic partnership with Tzeract, a subsidiary of the renowned Kambi Group, this new tool empowers bettors to add layers of protection to their accumulators, ensuring a payout even if one or more selections within the bet do not materialize.
This launch marks a significant deviation from industry standards. Traditionally, operators have offered “acummulator insurance” as a promotional tool, which typically refunds the player’s stake if a single leg loses. Flex, however, is not a temporary promotion but a fully integrated, customizable product feature.
It redefines the mechanics of the Bet Builder by allowing the wager to settle as a winner rather than a void or refund, provided the player has selected the appropriate level of “flex” or protection beforehand.
The feature effectively places the control of risk and reward directly into the hands of the user. Players can actively adjust their bet parameters to determine how many selection failures they are willing to tolerate while still remaining in the hunt for a return.
This dynamic approach is expected to encourage the creation of larger, more complex Bet Builders, as the inherent risk of a single bad result ruining a long-odds slip is mitigated.
Initially, Kwiff is rolling out the Flex functionality exclusively for football Bet Builders, with plans to potentially expand its scope in the future. By integrating Tzeract’s advanced technology, Kwiff continues to strengthen its reputation as a “super-charged” operator focused on delivering a unique and engaging user journey.
The introduction of Flex represents a wider trend in the iGaming sector towards personalization, moving away from static betting markets to fluid experiences where players dictate the terms of their engagement. For Kwiff, this innovation serves as a major competitive differentiator, aiming to boost player retention by turning potential “near-miss” frustrations into winning moments.
Niklas Fallsjö, Director of Sportsbook at Kwiff, commented:
“Flex is a true differentiator that consolidates our position as an innovator in sports betting. It’s built to give players the chance to still land a win even if .This is a long-term product feature that improves the entire Bet Builder experience.”
Tomas Ericsson, Tzeract Head of Operations and Product, added:
“We believe in a partner-led innovation strategy and want to work together with partners who have a sportsbook-first approach. Flex clearly demonstrates this concept, showing our AI trading platform’s ability to support our partners in innovating freely, helping them move away from the classic bet-offer grid and introduce features that are not part of current industry standards.”
