Kambi Group plc, a premier provider of sports betting solutions, has finalized a multi-year agreement to supply its full Turnkey Sportsbook solution to Holland Gaming Technology Ltd in the Netherlands.
This partnership follows Holland Gaming Technology’s successful acquisition of a sports betting licence from the Dutch regulator, the Kansspelautoriteit (KSA), marking a pivotal step in the operator’s growth and diversification strategy.
Holland Gaming Technology, already a recognized name in the Dutch online casino sector, will now extend its offering to include sports betting for the first time.
The company’s subsidiary, Holland Power Gaming, will gain complete access to Kambi’s acclaimed sportsbook solution, which is engineered for high performance and revenue growth.
The solution delivered to Holland Gaming Technology combines Kambi’s most advanced features: cutting-edge trading capabilities, a robust open platform, and the supplier’s award-winning Bet Builder product.
These components are designed to provide a highly engaging and differentiated sports betting experience for players across the Dutch market.
Furthermore, the comprehensive solution includes a range of player engagement tools and essential operator control features, enabling Holland Gaming Technology to effectively differentiate its brand and scale its operations.
The collaboration positions Kambi to further strengthen its footprint in one of Europe’s key regulated markets.
The integration of Kambi’s world-leading, end-to-end sportsbook offers Holland Gaming Technology the technological reliability and market expertise required to successfully launch and compete in the crowded sports betting vertical.
The partnership is built on the shared objective of delivering a product explicitly tailored to the nuanced preferences of the Dutch audience.
Werner Becher, CEO of Kambi, expressed enthusiasm for the new partner:
“We’re excited to partner with Holland Gaming Technology as they expand into sports betting for the first time. Their strong marketing and deep industry expertise make them an ideal fit for our Turnkey Sportsbook solution and, together, we look forward to delivering a high-performance product tailored to the Dutch market.”
Eddy Hultermans, director of Holland Gaming Technology Ltd, underscored the strategic value of the collaboration:
“Launching a sportsbook is a natural evolution for the business, and partnering with Kambi gives us the confidence to do so with a best-in-class product. Our team brings decades of experience in gaming, and with Kambi’s technology and support, we’re ready to deliver a compelling and engaging sports betting experience for our growing customer base.”
