Top-tier B2B provider Incentive Games has officially entered the United Kingdom’s iGaming market through a strategic partnership between its real-money division, Incentive Studios, and the prominent UK network, Jumpman Gaming Ltd.
This collaboration marks a significant milestone for the company, representing its first foray into the highly competitive UK landscape and allowing it to introduce its innovative games to British players for the very first time.
The move follows Incentive Games’ successful acquisition of a B2B license from the UK Gambling Commission (UKGC) in March 2025, which paved the way for its expansion into the regulated market.
By partnering with Jumpman Gaming, a network renowned for its expansive and rapidly growing collection of casino and bingo platforms, Incentive Games secures a powerful launchpad.
The initial phase of the agreement will see titles from Incentive Studios, including their popular crash, arcade, and tower-style games, integrated across Jumpman’s extensive network.
This pilot launch is designed to gather crucial player feedback and analyze market performance to refine the offerings before a more comprehensive rollout.
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented on the development, describing the partnership as a major step forward in the company’s real-money gaming ambitions.
He highlighted Jumpman Gaming’s impressive reach and unique white-label model as key factors that provide access to a wide network of brands.
Baker also noted that more UK operator agreements are anticipated, expressing excitement about bringing their player-centric designs to the market.
We’re thrilled to partner with Jumpman Gaming as our first UK operator, marking a major step forward in Incentive Games’ real-money expansion. Their reach and unique white-label model give us access to a wide network of brands, making this a powerful launchpad. With more UK operators to follow, we’re excited to bring our proven innovation and player-focused design to the real-money space.
Echoing this enthusiasm, Ambika Zutshi, Head of Casino Operations at Jumpman Gaming, stated that the company consistently seeks partners who offer unique and differentiated content.
She affirmed that Incentive Games’ distinct approach to game development and player engagement perfectly complements Jumpman’s mission to deliver entertaining and rewarding experiences across its network.
We’re always looking for partners that bring something genuinely different to our players, and Incentive Games does exactly that. Their unique approach to game design and player engagement aligns perfectly with our mission to offer entertaining, rewarding experiences across our network.
This collaboration is set to enhance the portfolios of both companies, bringing fresh and engaging content to UK iGaming enthusiasts.
