Betr, the media and gaming company co-founded by influencer Jake Paul and entrepreneur Joey Levy, has executed a complete overhaul of its Betr Picks fantasy sports app.
The relaunch, strategically timed to coincide with the kickoff of the 2025 NFL season, introduces a suite of innovative features designed to attract a younger, more casual audience by merging the worlds of fantasy sports and mobile arcade gaming.
The redesigned platform boasts a more intuitive user interface and an expanded menu of available sports, but its most notable addition is the “Betr Arcade.”
This new in-app feature allows users to play skill-based arcade games for real money, creating a multifaceted entertainment hub that extends beyond traditional sports picks.
This strategic pivot underscores Betr’s core mission to “gamify” the betting experience and make it more accessible and engaging for a demographic that may find traditional sportsbooks intimidating.
The company is leaning heavily into micro-betting and simplified gameplay, as evidenced by another new feature: a 10,000x payout multiplier on select fantasy picks, adding a layer of high-reward excitement.
By integrating casual gaming elements, Betr is attempting to lower the barrier to entry for real-money gaming and capture a larger share of the entertainment wallet.
Jake Paul’s significant social media influence will be instrumental in marketing this revamped product to his millions of followers.
The success of this hybrid model could set a new trend in the industry, pushing other operators to consider how they can better integrate diverse gaming experiences to retain users and differentiate themselves in an increasingly saturated market.
The new Betr Picks is less a pure fantasy sports app and more a comprehensive digital playground for the modern sports fan.
